What are AI Deepfakes?
AI deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. These are created using powerful AI techniques. While AI itself is a very powerful and has many beneficial use cases, it also opens doors for digital manipulation and misinformation campaigns, particularly with the intention to affect political decisions. They can potentially make a targeted user think/believe something that is completely untrue.
The ease with which these technologies can now be accessed is a growing concern for political observers as the 2024 US election nears. Deepfakes could undermine the foundations of any public sphere. As election season picks up, AI-Altered photos and videos on social media, specifically those targeting specific voters with false information, are more prevalent.
An investigation by BBC Panorama discovered dozens of so-called deepfakes showing images of African Americans as supporters of Trump.
These images are being shared to persuade voters but often appear fake on close inspection. However, many people who look at social media on a casual basis may just glance at the video or photograph and just accept what it suggests to be true. The investigation demonstrates how realistic but totally fabricated images have been created to look genuine.
Targeting African American Voters
One troubling trend is the use of AI-generated images to specifically target African American voters with misinformation. During the United States elections, there has been an ongoing campaign with the intent to court Black voters towards a former president. There's evidence to demonstrate the use of fake images to persuade social media users that African Americans actually support the former president.
African American Trump supporters, or at least, fake ones, are being generated on social media. Social media platforms have long been used for information campaigns and as a means of attempting to Shape political discourse, but it's becoming more and more sophisticated as AI becomes easier to use.
According to a new investigation conducted by BBC Panorama, it discovered dozens of so-called deep fakes portraying African American people as supporting the former president. The most viral image was posted by a user called Shaggy, whom the BBC tracked down. They discovered Shaggy is a committed Trump supporter living in Michigan.
This post alone was viewed over 1.4 million times on X (formerly Twitter) when posted on January 9th. The Caption read, “What do you think about Trump stopping his motorcade to take pictures with young men that waved him down?” This falsely claimed Trump stopped his motorcade to greet these people with this fake AI Photo.