Step 1: Define Your Target Audience
The foundation of any successful content strategy is understanding your target audience. To get your audience to know, like and trust you, you need to create content that entertains, educates or inspires
. Your message needs to resonate with their specific needs and pain points. Ask yourself: Who are you trying to reach? What are their interests, challenges, and goals? Visualizing the perfect consumer of your content will help tailor it effectively.
Step 2: Leverage AI Tools for Content Ideas
Once you've identified your target audience, use AI Tools to generate content ideas. By inputting keywords and themes relevant to your niche, you can receive a wealth of potential video topics and scripts. Utilize tools that give you topic ideas, hooks, and can even analyze trends in your niche.

Step 3: Scripting for Engagement
Craft a compelling video script for your chosen topic. Begin with a hook in the first 2-3 seconds to immediately capture attention. Attention rates are low nowadays so have a good hook to increase the likelihood of someone watching your video all the way through. Simplify your message to a level that a sixth grader can understand. The key is watch time and for that you need good hooks and simple messages.
Then include a call to action that encourages viewers to take the next step, whether it's following you, commenting, or visiting your website
. Make sure to create a captivating and easy to understand short form video!