Compare your site with its real Google search competitors and turn measurable keyword, content, and backlink gaps into prioritized SEO opportunities.
Installer & Télécharger
1. ClawHub CLI
Le moyen le plus rapide d'installer une compétence directement depuis le registre.
npx clawhub@latest install seomatic-competitor-gap
2. Installation manuelle
Copiez le dossier de la compétence dans l'un de ces emplacements
~/.openclaw/skills/ <project>/skills/ Priorité : Espace de travail > Local > Intégré
3. Installation du prompt
Copiez ce prompt dans OpenClaw pour l'installer automatiquement.
Aide-moi à installer seomatic-competitor-gap via Clawhub. Si Clawhub n'est pas installé, installe-le d'abord (npm i -g clawhub).
Vous préférez télécharger ?
Obtenez les fichiers bruts de la compétence dans une archive ZIP.
Qu'est-ce que Analyse des lacunes concurrentielles SEOMatic ?
SEOMatic Competitor Gap uses the connected site's Google Search Console data alongside competitor, keyword, SERP feature, page, and backlink research to identify who actually competes for the same searches. It surfaces where competitors rank and the site does not, then groups gaps by topic and intent so recommendations reflect business fit rather than a raw keyword dump.
The skill is built around actionable, approval-first SEO work: it can stage eligible tasks in SEOMatic, but it never publishes changes without user approval. Every recommendation should be grounded in available data; if Search Console is not connected, the workflow asks the user to connect it rather than substituting guesses. Openclaw Skills users can use this analysis to understand why competitors outrank them and decide which opportunities merit action.
Cas d'utilisation de Analyse des lacunes concurrentielles SEOMatic
- Identify the domains that rank for the same search terms as the connected site, including competitors the business team may not have named.
- Find keywords where a competitor ranks in the top 10 while the site is absent or ranks beyond position 20.
- Compare organic visibility and keyword position distributions across the site and its leading search competitors.
- Investigate why competitors win a topic by reviewing SERP features, ranking-page formats, content depth, and backlink profiles.
- Prioritize SEO opportunities by demand, business fit, and implementation effort.
- Stage content creation, striking-distance, or link-building tasks for review when the SEOMatic plan supports task staging.
Comment fonctionne Analyse des lacunes concurrentielles SEOMatic
- Verify that Google Search Console is connected to SEOMatic. If it is not, direct the user to https://app.seomatic.ai/connect/gsc and stop until they connect it.
- Find real search competitors with
serp_competitorsusingdomain_competitors, then compare those domains with the user's known competitors. - Measure the connected site and its top three competitors with
domain_overview, presenting organic visibility and keyword positions together for an at-a-glance comparison. - Retrieve competitor rankings with
domain_rankings. Identify terms where a competitor ranks in the top 10 and the site is absent or beyond position 20; cross-check usinggsc_performanceandquery_pagesto catch existing site rankings. - Group gaps into topics and search intent, then use
keyword_researchandmetricsto assess promising groups for volume, difficulty, and intent. - For the top three to five topics, inspect SERP features and competitor pages with
featuresandsite_pagescrawl. Compare page type and depth, then usebacklink_profilesummaryto assess authority gaps andlink_prospectsto find sites linking to competitors but not the connected site. - Rank opportunities by demand and business fit relative to effort. Exclude or deprioritize topics the business cannot credibly own, and do not recommend copying competitor pages.
- If the user wants work staged and the plan permits it, check for duplicate tasks with
task_managelist, then create up to five appropriate tasks. Explain where to approve them; never approve on the user's behalf. After the user explicitly approves a task, retrieve its result withtask_managegetbefore reporting a change.
Configuration de Analyse des lacunes concurrentielles SEOMatic
Add the SEOMatic MCP server to the AI agent using the endpoint and authentication details below. The skill declares no environment-variable or binary requirements.
- MCP endpoint:
[https://app.seomatic.ai/api/mcp](https://app.seomatic.ai/api/mcp) - Transport: streamable HTTP
- Authentication: OAuth, or a Bearer
smk_API key from https://app.seomatic.ai/dashboard/settings?tab=ai-agents - Required MCP server:
seomatic
- MCP endpoint:
Connect the site’s Google Search Console account at https://app.seomatic.ai/connect/gsc. Search Console must be connected before competitor-gap analysis can proceed; do not replace missing GSC data with estimates.
Confirm the MCP connection can access the SEOMatic tools:
serp_competitors,gsc_performance,keyword_research,backlink_profile,site_pages, andtask_manage.To stage tasks, use a SEOMatic paid plan and an API key with the
agents:actscope. Staging costs no credits and does not run or publish work; tasks wait for user approval. On a free key, staging is locked, so provide the specific recommended fix for the user to pass on.
No CLI installation commands are specified by this skill.
Schéma de données et taxonomie de Analyse des lacunes concurrentielles SEOMatic
The skill does not define local output files or a persistent file schema. It gathers analysis through SEOMatic MCP tools and presents findings as comparisons, grouped opportunities, and—when eligible—staged tasks.
| Data area | Source or tool | How it is used |
|---|---|---|
| Search competitors | serp_competitors → domain_competitors |
Finds domains ranking for overlapping keywords. |
| Domain visibility | serp_competitors → domain_overview |
Compares organic visibility and keyword distribution by position for the site and top three competitors. |
| Ranking gaps | serp_competitors → domain_rankings; gsc_performance → query_pages |
Finds competitor top-10 keywords where the site is absent or beyond position 20, while checking the site's own query data. |
| Topic metrics | keyword_research → metrics |
Adds volume, difficulty, and intent context to promising keyword groups. |
| SERP and page evidence | serp_competitors → features; site_pages → crawl |
Helps assess search-result features, competitor page type, and content depth for the top three to five topics. |
| Authority and prospects | backlink_profile → summary and link_prospects |
Compares backlink profiles and identifies sites linking to competitors but not to the connected site. |
| Opportunity report | Ranked topic table | Organizes findings by topic, competitor ranking, their page type, the site's current position, effort, and rationale. |
| Staged work | task_manage → list, create, decide, get |
Checks for duplicates and manages eligible tasks through user review and approval. |
Eligible task types include content_create for a missing page, striking_distance for queries where the site already ranks 11–20, and link_building for an authority gap. Each created task requires a targetKey (a full page URL or a topic for content work), a goal-oriented title, and a rationale containing supporting numbers. The task's estimatedCost.label should be quoted when presenting cost. No task should be described as completed until its result is read with task_manage get.
Fonctionnalités avancées de Analyse des lacunes concurrentielles SEOMatic
- Grounded competitor discovery starts from shared Google search rankings, not just a list of business names supplied by the user.
- Cross-checks competitor keyword findings against the connected site's Search Console query data to reduce missed existing rankings.
- Groups keyword gaps by topic and intent, then enriches promising opportunities with volume, difficulty, and intent metrics.
- Investigates SERP features, ranking-page formats, content depth, backlink authority, and link prospects to distinguish content gaps from authority gaps.
- Ranks recommendations using demand and business fit relative to effort; topics the business cannot credibly own are deprioritized or excluded.
- Supports up to five staged tasks when the plan and API key allow it, including content creation, striking-distance improvements, and link building.
- Checks for duplicate tasks before creating new ones, reports estimated task costs, and keeps all staged work approval-gated. The agent must not approve tasks for the user.
- Preserves editorial integrity: match search intent and improve on substance rather than copying competitor pages.
SKILL.md
Chargement
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En vedette*
