Earn Money as a UGC Creator

Table of Contents

1. What is UGC?
2. Why do brands love UGC?
3. The difference between UGC content and high-quality produced photos and videos
4. How to get started as a UGC creator
   • Step 1: Study what UGC content looks like and pick an industry
   • Step 2: Build your portfolio
   • Step 3: Prepare your pitch
   • Step 4: How to find which brands to pitch to
   • Step 5: UGC platforms or other places to find UGC jobs
5. Advanced bonus tips for UGC Creators
6. How much should You charge for UGC videos?
7. Equipment needed for UGC creation
8. The secret editing tip for UGC creators

What is UGC and How Can You Make $10,000 to $20,000 a Month?

UGC, or user-generated content, has become a powerful marketing tool, and many creators are making a significant income from it, even with zero followers. But how do you get started as a UGC creator and get paid in just 30 days? In this article, we will explore the world of UGC and provide you with a step-by-step guide on how to become a successful UGC creator.

1. What is UGC?

UGC stands for user-generated content, which refers to any content created by everyday users, such as photos, videos, reviews, and more. It is authentic and adds a personal touch to a brand's marketing efforts. Brands love UGC because it allows them to partner with real people who genuinely love their products, without the need for an expensive production team or influencers. UGC creators are paid to create content that the brand can then use on their social channels, reaching a wider audience and potentially increasing business traffic and sales.

2. Why do brands love UGC?

Brands love UGC because it offers a middle ground between hiring a production team and working with influencers. By partnering with UGC creators, brands can tap into the creativity and authenticity of everyday users who are genuinely passionate about their products. Unlike influencers, UGC creators don't need a large following to Create content. Brands pay UGC creators for the content they create, without the need for them to have a dedicated audience.

3. The difference between UGC content and high-quality produced photos and videos

While there are UGC creators who produce high-quality content, UGC doesn't have to be professional-looking. In fact, many brands prefer UGC content to have a more casual and authentic feel, as it resonates better with viewers. UGC content doesn't have to compete with highly produced ads; instead, it provides a refreshing alternative that feels more relatable and genuine.

4. How to get started as a UGC creator

Step 1: Study what UGC content looks like and pick an industry

Before creating your own UGC content, it's essential to familiarize yourself with existing UGC content in different industries. Visit websites like ads.ticktock.com to see what types of UGC content are currently performing well. By studying successful UGC content, you can gain inspiration and ideas for creating your own content. Additionally, picking an industry or niche will help you establish yourself as an expert and build trust with brands in that specific industry.

Step 2: Build your portfolio

To start as a UGC creator, you don't need expensive equipment. Simply choose products that you love and use daily, and create content around them. Whether it's skincare products, clothing, or kitchen appliances, focus on showcasing your genuine enthusiasm for these products. You can create videos where you talk about why you love a particular product or create aesthetic videos showcasing the product in different settings. Capture high-quality photos and showcase them in your portfolio, which could be on your Website or in a media kit.

Step 3: Prepare your pitch

When reaching out to brands, whether via DMs or email, it's crucial to have a well-prepared pitch. Start by expressing your love for the brand and why you are a fan of their product. Provide a link to your portfolio so that they can see examples of your UGC content. Offer to create similar content for their social media channels or even for running ads. Clearly communicate your interest in a potential partnership and offer to hop on a call to discuss further details. Use a professional email signature to make your pitch look polished.

Step 4: How to find which brands to pitch to

A great way to find brands to pitch to is by using websites like ads.ticktock.com. These websites Show brands that are actively running ads and likely have a marketing budget for UGC creators. You can also search on social media platforms like Twitter and LinkedIn for job postings from brands looking for UGC creators. Additionally, there are UGC platforms and influencer platforms where you can Apply for UGC jobs. Utilize these resources to find potential brands to work with.

Step 5: UGC platforms or other places to find UGC jobs

Platforms like Trend.io, Tribe, B-Roll, Creators.Jobs, Collabstr, and Billow are great places to find UGC jobs. You can also explore influencer platforms like AspireIQ, Hashtag Paid, Octoly, and Collabor8. Websites like Fiverr and Upwork sometimes have brands looking for UGC content creators. Be proactive in searching for opportunities and applying for jobs to increase your chances of getting paid UGC work.

5. Advanced bonus tips for UGC creators

• Experiment with different types of UGC content, such as aesthetic or product-focused videos, unboxing videos, voice-over videos, reviews or demonstrations, and problem and solution videos.
• Package your services by offering different video creation options to brands, such as one-off videos or bundles of multiple videos for a better deal.
• Price your UGC videos Based on factors like your skills, experience, the number of videos you're creating, and usage rights. Consider starting rates for organic videos around $150 and for ad videos around $275. However, always customize your pricing based on the specific requirements of each brand.
• Invest in basic equipment like a tripod, good lighting, and a microphone to enhance the quality of your UGC content.
• Edit your videos to ensure they can fit into different Dimensions, particularly the 4x5 crop used in ads. Keep your text within this crop to ensure it doesn't get cut off when the ad is displayed.

By following these tips, you'll be well on your way to becoming a successful UGC creator and earning a significant income from your content creation efforts. Remember, consistency, creativity, and a passion for the brands you work with will set you apart in the world of UGC.

Highlights:

1. UGC, or user-generated content, is content created by everyday users and includes photos, videos, reviews, and more.
2. Brands love UGC because it allows them to partner with real people who love their products, without the need for an expensive production team or influencers.
3. UGC doesn't have to be high-quality; it often resonates with viewers due to its authentic and relatable feel.
4. To get started as a UGC creator, study existing UGC content, build a portfolio, prepare your pitch, find Relevant brands to pitch to, and utilize UGC platforms or other job-finding platforms.
5. Advanced tips for UGC creators include experimenting with different types of content, packaging your services, pricing your videos, investing in basic equipment, and editing your videos to fit various dimensions.