Unlocking the Power of AWS Generative AI: A Guide for Partners
Table of Contents:
- Introduction to the Generative AI Center of Excellence (H2)
- Why the Center of Excellence was Created (H2)
- The Role of AWS Partners (H3)
- The Three Pillars of AWS' Generative AI Strategy (H3)
4.1. Easiest Way to Build with Foundation Models (H4)
4.2. Tailored Approaches to Security and Governance (H4)
4.3. Increasing Customer Productivity (H4)
4.4. Optimized Integrations with Partner Offerings (H4)
- The Importance of Partner Collaboration (H3)
- Customer Needs and Industry Trends (H3)
6.1. Key Areas of Support for Customers (H4)
- How to Utilize the Generative AI Center of Excellence (H2)
7.1. Resource Hub and Learning Paths (H3)
7.2. Just-in-Time Training and Curated Content (H3)
7.3. Asset Packs and Top Recommended Resources (H3)
- Calls to Action (H2)
8.1. Completing Trainings on the CoE (H3)
8.2. Making Offerings Available on AWS Marketplace (H3)
8.3. Sharing Customer Success Stories and Demos (H3)
- Conclusion (H2)
Introduction to the Generative AI Center of Excellence
The Generative AI Center of Excellence (CoE) is a valuable resource for AWS Partners looking to enhance their understanding and utilization of generative AI technologies. Led by Priya Arora, the global lead for the CoE, this short session aims to provide partners with more context, insights, and tips on leveraging the CoE effectively.
Why the Center of Excellence was Created
The CoE was built to address the evolving landscape of generative AI and the growing market demand for its transformative potential. With the belief that generative AI will disrupt various industries, AWS recognizes the need to support partners in navigating this rapidly changing domain. By investing in the CoE, AWS aims to provide a Simplified partner experience and facilitate knowledge sharing within the community.
The Role of AWS Partners
AWS Partners play a crucial role in AWS' generative AI strategy. While the CoE primarily caters to AWS Partners, non-partners are also encouraged to leverage the value proposition that partners bring. Through collaborative efforts, AWS and its partners work together to deliver on customer needs, ensuring the successful implementation of generative AI solutions.
The Three Pillars of AWS' Generative AI Strategy
Easiest Way to Build with Foundation Models
AWS offers partners the easiest way to build generative AI solutions by providing leading foundation models. However, partners play a vital role in enabling customers to deploy these solutions effectively, leveraging their expertise to support customers in their generative AI journey.
Tailored Approaches to Security and Governance
While AWS prioritizes security in its generative AI offerings, partners can provide tailored approaches to address customers' unique needs, such as responsible AI, security, and governance. Partners' deep understanding of specific industries and use cases allows them to customize solutions accordingly.
Increasing Customer Productivity
AWS aims to increase customer productivity with generative AI. By partnering with AWS, developers can leverage purpose-built applications and resources to unlock business value quickly. Partners supplement AWS' service offerings with their expertise, delivering solutions that Align with customers' specific use cases and functional needs.
Optimized Integrations with Partner Offerings
AWS invests in optimizing its services and ensuring seamless integrations. For customers who have already made investments in partner offerings, AWS and its partners collaborate closely to provide optimized or native integrations, maximizing the benefits for customers.
The Importance of Partner Collaboration
Collaboration between AWS and its partners is essential for successfully delivering on customer needs. AWS recognizes that partners are well-positioned to meet customers' varied requirements and accelerate their generative AI adoption. Through the CoE, AWS provides partners with the necessary insights, resources, and support to foster collaboration and joint thought leadership.
Customer Needs and Industry Trends
Understanding customer needs and staying updated with industry trends is crucial in the generative AI space. Through research and customer engagement, the CoE aims to provide partners with valuable market insights and knowledge that can enhance their strategies and customer conversations. This awareness helps partners align their offerings to address specific industry demands and effectively support customer goals.
Key Areas of Support for Customers
Based on research conducted by the CoE, customers are seeking partner support in various areas related to generative AI adoption. These areas include identifying optimal use cases, defining generative AI strategies, supporting proof-of-concept implementation, scaling solutions for production, selecting appropriate vendors and tools, and managing organizational change. The CoE aims to provide resources and guidance to partners, enabling them to address these key areas effectively.
How to Utilize the Generative AI Center of Excellence
To fully utilize the CoE, partners can access the resource hub, which serves as the anchor for the center. The content is structured to align with partners' needs and can be consumed based on the sales cycle, customer segment, or specific call to action. The CoE offers just-in-time training and modular content, including video training and documentation, to cater to different learning goals. Additionally, the CoE curates content from partners and industry thought leaders, providing diverse perspectives and insights into generative AI.
Resource Hub and Learning Paths
Partners can access the CoE's resource hub through Partner Central, where they will find recommended learning paths tailored to their roles, customer segments, and specific objectives. The learning paths cater to both sales teams and technical builders, equipping them with the necessary knowledge and skills to effectively engage with customers on generative AI solutions.
Just-in-Time Training and Curated Content
The CoE emphasizes providing up-to-date and easily accessible training resources. Partners can benefit from quick iterations of content, short nuggets of information, and self-service assets. The CoE continually updates and improves its content based on partners' feedback and market dynamics. Additionally, the center curates content from partner contributions and collaborates with thought leaders, ensuring partners have access to diverse perspectives, best practices, and industry-specific insights.
Asset Packs and Top Recommended Resources
The CoE offers asset packs that contain valuable resources for partners. These packs encompass insights into AWS services, technical resources, and best practices, enabling partners to enhance their understanding and effectively communicate the value proposition to customers. Asset packs are available for AWS services and CoE contributors, providing a comprehensive collection of resources to support partners in their generative AI endeavors. Additionally, partners can explore APN blogs and the Partner Playbook, which offer additional guidance and strategies for working with AWS and maximizing the partnership's benefits.
Calls to Action
To fully leverage the capabilities of the CoE and enhance partnerships with AWS, partners are encouraged to take specific actions.
Completing Trainings on the CoE
Partners are recommended to complete at least three trainings on the CoE by the end of the year. This will ensure that partners have the necessary knowledge and skills to effectively engage with customers and deliver generative AI solutions.
Making Offerings Available on AWS Marketplace
Partners should make their offerings available on AWS Marketplace, as it provides a platform to showcase solutions and reach a wide range of customers. This increases visibility among AWS' internal field teams and potential customers, enhancing the opportunity for generating business and driving adoption.
Sharing Customer Success Stories and Demos
Partners are encouraged to share their customer success stories and solution demos with AWS. This enables AWS to promote and market partners' offerings effectively, both internally and externally. Partners should collaborate with their Partner Development Managers (PDMs) to ensure success stories and demos reach the right audience and support customer engagement.
Conclusion
The Generative AI Center of Excellence offers valuable resources, insights, and collaborative opportunities for AWS Partners. By leveraging the CoE and partnering closely with AWS, partners can enhance their generative AI strategies, meet customer needs, and capitalize on the vast business opportunities presented by this rapidly evolving field. Together, AWS and its partners can drive innovation, transform customer experiences, and Shape the future of generative AI.
Resources:
FAQ:
Q: What is the Generative AI Center of Excellence?
A: The Generative AI Center of Excellence (CoE) is a dedicated resource hub for AWS Partners, providing them with training, insights, and curated content related to generative AI. It aims to equip partners with the knowledge and resources necessary to excel in the generative AI space.
Q: How can AWS Partners leverage the CoE?
A: AWS Partners can access the CoE's resource hub through Partner Central, where they will find recommended learning paths, just-in-time training, and curated content. The CoE also offers asset packs that contain valuable resources and insights. Partners are encouraged to engage with the CoE and share their customer success stories and solution demos.
Q: What are the pillars of AWS' generative AI strategy?
A: AWS' generative AI strategy is built on four pillars: providing the easiest way to build with foundation models, offering tailored approaches to security and governance, increasing customer productivity, and optimizing integrations with partner offerings.
Q: How can partners support customer needs in generative AI adoption?
A: Partners can support customers in various areas, including identifying optimal use cases, defining generative AI strategies, supporting proof-of-concept implementation, scaling solutions for production, selecting appropriate vendors and tools, and managing organizational change. The CoE provides resources and guidance to partners in addressing these key areas effectively.
