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ClickMoat VS Backgrounder

Compare ClickMoat VS Backgrounder, what is the difference between ClickMoat and Backgrounder?

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Summarize

ClickMoat summarize

ClickMoat: Safeguard your ad campaigns from click fraud. AI-powered protection for PPC campaigns. Stop wasting ad spend, start maximizing ROI. Join the beta now!

ClickMoat Landing Page

Backgrounder summarize

Verify messages, people, and businesses fast with Backgrounder. AI-powered scam detection backed by human security experts to keep you and your family safe.

Backgrounder Landing Page

Compare Details

ClickMoat details

Categories AI Detector, AI Advertising, AI Digital Marketing
ClickMoat Website https://clickmoat.com?utm_source=toolify
Added Time April 19 2024
ClickMoat Pricing --

Backgrounder details

Categories AI Detector, AI Checker, AI Assistant, AI Content Detector
Backgrounder Website https://backgrounder.com?utm_source=toolify
Added Time March 24 2026
Backgrounder Pricing --

Comparison of usage

How to use ClickMoat?

To use ClickMoat, sign up for a free trial, connect your Google Ads or Facebook account, and paste the provided code onto your website. ClickMoat's AI algorithms will then automatically detect and block fraudulent activity.

How to use Backgrounder?

To use Backgrounder, users can paste a suspicious message, upload a screenshot, or provide a link to the 'Ask Carmen' tool. The system then runs a quick check using AI to determine the risk level. Users can also request human expert reviews for complex cases through specific subscription plans or add-on packages.

Compare Pros between ClickMoat and Backgrounder

Core features of ClickMoat

  • Click fraud detection and prevention
  • Bot traffic blocking
  • AI-powered protection
  • Detailed reporting and analytics
  • Automated IP blocking
  • VPN IP blocking
  • Google Ads refund application support

Core features of Backgrounder

  • AI-powered scam analysis with Carmen
  • Human security researcher expert review
  • Screenshot and image verification
  • Real-time verification in under 30 seconds
  • Support for various scam types (Romance, Investment, BEC, etc.)

Compare Use Cases

Use cases for ClickMoat

  • Protect PPC campaigns from click fraud
  • Block bot traffic to improve conversion rates
  • Prevent competitors from depleting ad budgets
  • Exclude academic researchers and random clicks
  • Apply for Google refunds for fraudulent clicks

Use cases for Backgrounder

  • Verifying the legitimacy of a person met on a dating app
  • Checking if a business email requesting a wire transfer is authentic
  • Identifying fraudulent online stores before making a purchase
  • Reviewing suspicious text messages or links targeting family members
  • Investigating potential tech support or bank impersonation scams

Different Plan between ClickMoat and Backgrounder

ClickMoat

Standard

$39/m

Covers 5k monthly protected visits. Includes 5000 Google Ad Clicks, 1 Google Ad account, Unlimited Campaigns, Unlimited Domains, Detail Reporting, Bot Detection, Automated Blocking, Device Tracking, 12-Months Data Retention, 24/7 Standard Support.

Pro

$69/m

Covers up to 10k monthly protected visits. Includes everything in Standard and more: 10,000 Google Ad Clicks, 2 Google Ad account.

VIP

Customized Pricing

Covers more than 10,000 Google Ad Clicks. Includes Unlimited Google Ad account, Unlimited Campaigns, Unlimited Domains, Bot Detection, Automated Blocking, Device Tracking, Data Retention Forever, 24/7 Support, Dedicated Account Manager.

Backgrounder

Free

$0/month

5 Quick checks per month, AI-powered analysis with Carmen, Email support

Individual

$11.99/month

10 Quick checks per month, AI-powered analysis with Carmen, Priority email support

Family

$34.99/month

Up to 5 family members, 30 Quick checks per month (shared), Coming Soon

Business

$69.99/month

Up to 10 team members, 50 Quick checks per month (shared), BEC & vendor verification tools, Coming Soon

Compare Traffic/Monthly Visitors

ClickMoat's traffic

ClickMoat is the one with 0 monthly visits and 00:00:00 Avg.visit duration. ClickMoat has a Page per visit of 0.00 and a bounce rate of 0.00%.

Visit Over Time

Monthly Visits 0
Avg·visit Duration 00:00:00
Page per Visit 0.00
Bounce Rate 0.00%
Jan 2024 - Jun 2026 All traffic:

Backgrounder's traffic

Backgrounder is the one with 16.4K monthly visits and 00:08:08 Avg.visit duration. Backgrounder has a Page per visit of 5.93 and a bounce rate of 42.96%.

Visit Over Time

Monthly Visits 16.4K
Avg·visit Duration 00:08:08
Page per Visit 5.93
Bounce Rate 42.96%
Dec 2025 - Jun 2026 All traffic:

Geography

Sorry, there are no data

Geography

The top 1 countries/regions for Backgrounder are:United States 100.00%

Top 1 Countries/regions

United States
100.00%

Traffic Sources

The 6 main sources of traffic to ClickMoat are:Mail 0, vs_sourcesGenAi 0, Direct 0, vs_sourcesAffiliate 0, Referrals 0, vs_sourcesDisplayAds 0, vs_sourcesSearchPaid 0, vs_sourcesSocialPaid 0, vs_sourcesSearchOrganic 0, vs_sourcesSocialOrganic 0

Mail
0
vs_sourcesGenAi
0
Direct
0
vs_sourcesAffiliate
0
Referrals
0
vs_sourcesDisplayAds
0
vs_sourcesSearchPaid
0
vs_sourcesSocialPaid
0
vs_sourcesSearchOrganic
0
vs_sourcesSocialOrganic
0
Jan 2024 - Jun 2026 Worldwide Desktop Only

Traffic Sources

The 6 main sources of traffic to Backgrounder are:Direct 76.68%, vs_sourcesDisplayAds 20.38%, Referrals 2.94%, Mail 0.00%, vs_sourcesGenAi 0.00%, vs_sourcesAffiliate 0.00%, vs_sourcesSearchPaid 0.00%, vs_sourcesSocialPaid 0.00%, vs_sourcesSearchOrganic 0.00%, vs_sourcesSocialOrganic 0.00%

Direct
76.68%
vs_sourcesDisplayAds
20.38%
Referrals
2.94%
Mail
0.00%
vs_sourcesGenAi
0.00%
vs_sourcesAffiliate
0.00%
vs_sourcesSearchPaid
0.00%
vs_sourcesSocialPaid
0.00%
vs_sourcesSearchOrganic
0.00%
vs_sourcesSocialOrganic
0.00%
Dec 2025 - Jun 2026 Worldwide Desktop Only

Which is better: ClickMoat or Backgrounder?

Backgrounder might be a bit more popular than ClickMoat.As you can see, ClickMoat has 0 monthly visits, while Backgrounder has 16.4K monthly visits. So more people choose Backgrounder. So the odds are that people will recommend Backgrounder more on social platforms.

ClickMoat has an Avg.visit duration of 00:00:00, while Backgrounder has an Avg.visit duration of 00:08:08. Also, ClickMoat has a page per visit of 0.00 and a Bounce Rate of 0.00%. Backgrounder has a page per visit of 5.93 and a Bounce Rate of 42.96%.

The main users of Backgrounder are United States, with the following distribution: 100.00%.

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