A sophisticated research agent that automates competitor identification, site scraping, and market analysis to generate actionable intelligence reports.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install abm-competitive-intelligence
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install abm-competitive-intelligence using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitive Intelligence?
The Competitive Intelligence skill transforms your AI agent into a professional market analyst capable of performing deep-dive research into any industry. By leveraging advanced search capabilities and automated web scraping, this skill allows users to systematically monitor the competitive landscape, track pricing changes, and analyze feature sets without manual effort. It is an essential component of the Openclaw Skills ecosystem for teams that need to stay ahead of market trends and competitor movements.
This skill goes beyond simple web searches by orchestrating a multi-step workflow that includes identifying direct and indirect competitors, scraping their public-facing pages for granular details, and synthesizing that data into a professional executive report. It is designed to provide a high-level view of market positioning while delivering the technical details needed for product development and sales strategy.
Competitive Intelligence Use Cases
- Conducting a comprehensive competitive audit to inform product roadmap decisions.
- Monitoring competitor pricing models and feature updates in real-time.
- Analyzing competitor messaging and taglines to identify unique positioning opportunities.
- Generating feature comparison matrices for sales teams and executive stakeholders.
- Discovering new market entrants and adjacent competitors in a specific product category.
How Competitive Intelligence Works
- The agent first checks for existing product marketing context files to align with the user's current business goals.
- If competitors are not provided, the skill uses Exa search to identify the top 3-5 players in the specified product category.
- Targeted searches are performed for each competitor to gather data on company history, recent news, and customer sentiment.
- The agent utilizes Firecrawl to scrape specific URLs, such as pricing and feature pages, for deep-dive technical data.
- All collected information is synthesized into a structured Markdown report featuring an executive summary, profiles, and a feature matrix.
Competitive Intelligence Setup
To use this skill, ensure you have the Exa and Firecrawl CLI tools configured within your environment. These are the primary engines for the Openclaw Skills research workflow.
# Verify tool availability
node tools/clis/exa.js --version
node tools/clis/firecrawl.js --version
It is highly recommended to create a .agents/product-marketing-context.md file containing your company name, product category, and known competitors to provide the agent with necessary baseline context.
Competitive Intelligence Data Schema & Taxonomy
The skill organizes research into a structured report using the following data taxonomy:
| Section | Data Points Included |
|---|---|
| Executive Summary | Market overview, main players, and key strategic takeaways. |
| Competitor Profiles | Founding year, funding/size, positioning, strengths, and weaknesses. |
| Feature Matrix | Side-by-side comparison of core capabilities and starting price points. |
| Messaging Analysis | Analysis of taglines, value propositions, and target audience tone. |
| Gaps & Opportunities | Identification of underserved price points and messaging gaps in the market. |
Competitive Intelligence Advanced Features
- Intelligent context awareness that automatically reads local marketing documentation to minimize redundant discovery phases.
- Multi-tool orchestration combining Exa for breadth and Firecrawl for depth within a single workflow.
- Support for adjacent and indirect competitor analysis to identify broader market threats.
- Automated identification of 'Messaging Gaps' where competitors are failing to claim specific value propositions.
- Seamless integration with related Openclaw Skills like sales-enablement for creating battle cards from research data.
SKILL.md
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