A structured AI skill that systematically improves existing marketing copy through a rigorous seven-pass editing framework.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install abm-copy-editing
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install abm-copy-editing using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Copy Editing?
The Copy Editing skill transforms your AI agent into an expert editor specializing in conversion and brand alignment. Unlike generic rewriting tools, this skill uses a specialized philosophy that prioritizes product marketing context and brand voice guides. It is designed to enhance existing text rather than replace it, ensuring the core message remains intact while the delivery becomes sharper and more persuasive. By integrating this into your Openclaw Skills collection, you can ensure all customer-facing text is polished, professional, and high-converting.
This skill is particularly effective because it doesn't attempt to fix everything at once. Instead, it breaks the editing process down into focused dimensions, catching subtle issues that often escape a single-pass review. Whether you are refining a landing page, an email sequence, or a technical blog post, this tool provides the analytical rigor needed for professional-grade copy editing.
Copy Editing Use Cases
- Refining landing page headlines to increase clarity and conversion rates.
- Polishing draft marketing emails to ensure they sound human and consistent.
- Auditing existing sales copy to ensure every feature is linked to a specific benefit.
- Tightening up wordy technical documentation or blog posts for better readability.
- Verifying that all marketing claims are backed by social proof or data.
How Copy Editing Works
- The agent first looks for local context files like brand-voice-guide.md to understand the required tone and style.
- It applies the Seven Sweeps Framework, starting with a Clarity pass to eliminate jargon and confusion.
- It evaluates Voice and Tone to ensure consistency across the entire document.
- The agent performs a So What test to bridge the gap between technical features and reader benefits.
- It identifies unsupported claims and recommends specific types of proof or data to add.
- The process continues through Specificity, Heightened Emotion, and Zero Risk sweeps to remove friction and drive action.
- Finally, the agent provides actionable feedback and recommended edits while maintaining the author's original intent.
Copy Editing Setup
To use this within your Openclaw Skills workflow, ensure your project directory includes the necessary context files for the agent to read.
# Create the agents configuration directory
mkdir -p .agents
# Add your brand voice guidelines
touch .agents/brand-voice-guide.md
# Add your product marketing context
touch .agents/product-marketing-context.md
Once configured, you can trigger the skill by asking the agent to review, polish, or tighten your existing copy.
Copy Editing Data Schema & Taxonomy
The Copy Editing skill utilizes a hierarchical context structure to inform its editing decisions. It prioritizes local configuration files to ensure brand alignment.
| Feature | Source | Description |
|---|---|---|
| Brand Voice | .agents/brand-voice-guide.md |
Defines the specific personality, tone, and terminology to use. |
| Product Context | .agents/product-marketing-context.md |
Provides the target audience data and core value propositions. |
| Refinement Logic | Seven Sweeps Framework | A sequential logic gate moving from Clarity to Zero Risk. |
| Word-Level Rules | Quick-Pass Checks | A dictionary of weak intensifiers and corporate jargon to be replaced. |
Copy Editing Advanced Features
- Contextual Priority: Automatically gives precedence to brand-voice-guide for all stylistic decisions.
- Iterative Loop Checking: After each editing sweep, the agent re-verifies previous sweeps to ensure no new issues were introduced.
- Specificity Upgrading: Automatically replaces vague adverbs with concrete numbers and timeframes.
- Friction Analysis: Evaluates the area around Calls to Action (CTAs) to identify and mitigate user hesitation.
- Cross-Skill Compatibility: Designed to work alongside other Openclaw Skills such as page-cro and marketing-psychology for comprehensive optimization.
SKILL.md
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