An expert AI skill designed to analyze and optimize non-signup forms to maximize completion rates and capture high-quality data.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install abm-form-cro
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install abm-form-cro using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Form CRO?
The Form CRO skill is a professional optimization agent focused on improving the performance of non-registration forms such as lead capture, contact requests, and checkout flows. By leveraging this tool within the Openclaw Skills ecosystem, developers and marketers can apply proven conversion rate optimization principles to reduce form friction and cognitive load. The skill evaluates every element from field count to button microcopy, ensuring that the value provided to the user always exceeds the effort required to complete the submission.
Form CRO Use Cases
- Optimizing lead capture forms for gated content or newsletters to increase subscriber counts.
- Improving contact and demo request forms to generate higher-quality sales inquiries.
- Reducing abandonment rates in checkout, application, or quote request forms.
- Auditing existing form layouts to identify high-friction fields that cause user drop-off.
- Designing multi-step form structures for complex data collection scenarios.
How Form CRO Works
- The skill starts by analyzing available product marketing context to ensure all recommendations align with brand goals.
- It identifies the specific form type and gathers current performance data such as completion rates and mobile vs. desktop splits.
- A comprehensive field-by-field audit is performed to eliminate unnecessary questions and optimize remaining inputs.
- The agent generates structural layout recommendations, focusing on single-column designs and logical field ordering.
- It provides a prioritized list of fixes and A/B testing hypotheses to validate performance improvements.
Form CRO Setup
To utilize this agent within your Openclaw Skills workflow, ensure your project directory is initialized and the skill is enabled. You can trigger a form audit by passing your form details to the agent:
# Execute a form optimization audit
openclaw run form-cro --input ./path/to/form-spec.md
Form CRO Data Schema & Taxonomy
The Form CRO skill produces structured optimization reports and design specifications as detailed below:
| Section | Description |
|---|---|
| Form Audit | Detailed list of issues, estimated conversion impact, and priority levels. |
| Design Specs | Exact requirements for required fields, label positioning, and button copy. |
| Error Handling | Logic for inline validation, specific error messaging, and post-submit states. |
| Metrics Tracking | Definitions for monitoring start rates, field-level drop-offs, and error rates. |
Form CRO Advanced Features
- Intelligent integration with product-marketing-context.md for context-aware recommendations.
- Progressive commitment logic for converting high-friction forms into high-converting multi-step flows.
- Smart enrichment suggestions to reduce field count by inferring data from email domains.
- Comprehensive mobile UX optimization including specific keyboard type assignments and touch target guidance.
- Synergy with related Openclaw Skills like ab-test-setup and signup-flow-cro for full-funnel optimization.
SKILL.md
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