A specialized tool for generating channel-aware, persuasive marketing copy and ad variations using the WeryAI API.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install ad-copy-writer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install ad-copy-writer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Ad Copy Writer?
The Ad Copy Writer is a professional-grade tool designed to streamline the creation of high-impact marketing content. Built as part of the Openclaw Skills ecosystem, it leverages the WeryAI chat completion API to transform product briefs and marketing goals into concise, persuasive messaging. This skill is specifically engineered to handle the nuances of various advertising channels, ensuring that your headlines, CTAs, and promotional texts are tailored to your target audience's behavior.
By integrating this skill into your workflow, you can automate the drafting of product launch materials, refine existing landing page copy, and generate multiple performance-driven variations for A/B testing. The Ad Copy Writer ensures professional-grade output while maintaining consistency across your brand's digital presence, making it an essential asset for performance marketers and developers alike.
Ad Copy Writer Use Cases
- Generating multiple headline and CTA variants for paid social media campaigns.
- Converting technical product briefs into persuasive, benefit-driven landing page copy.
- Polishing existing marketing copy to sound less generic and more conversion-focused.
- Drafting localized promotional messaging for international product launches.
- Creating diverse ad copy variations for rapid A/B performance testing.
How Ad Copy Writer Works
- The user provides the product details, target audience, channel, and desired call to action.
- The skill analyzes references to match the request against established persuasive copy patterns.
- A dry-run can be executed to validate the payload structure without calling the external API.
- The script interacts with the WeryAI chat completion API to process the prompt and context.
- The skill returns direct, copy-ready output that is formatted for the specific requested channel.
Ad Copy Writer Setup
To utilize this within the Openclaw Skills environment, ensure your system meets the technical requirements.
- Ensure Node.js version 18 or higher is installed.
- Configure your environment variable with your API credentials:
export WERYAI_API_KEY='your_weryai_api_key'
- Verify the installation by listing available chat models:
node scripts/models.js
Ad Copy Writer Data Schema & Taxonomy
The Ad Copy Writer uses a structured JSON input schema to define the parameters of the copy generation. Below are the primary fields used in the workflow:
| Field | Description | Requirement |
|---|---|---|
| prompt | The core instruction or topic for the copy | Required |
| product | Name or description of the offering | Required |
| audience | The specific demographic or user persona | Required |
| format | The delivery channel (e.g., paid social, email) | Optional |
| tone | The brand voice (e.g., premium, playful) | Optional |
| keywords | Specific terms that must be included | Optional |
Execution metadata, such as model selection (defaulting to GPT_5_4) and credit usage, is handled via the WeryAI integration.
Ad Copy Writer Advanced Features
- Dry-run mode to inspect and debug final payloads without consuming API credits.
- Model lookup functionality to verify and select specific LLM versions for generation.
- Channel-aware presets that automatically adjust copy constraints based on the target platform.
- Negative prompting support through the avoid parameter to exclude specific phrases or styles.
- Direct JSON-ready output for easy integration into automated content pipelines and CMS tools.
SKILL.md
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