A Telegram-first ads operations assistant designed to manage reporting, budget pacing, and competitor analysis through a boss-to-assistant workflow.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install ads-claw1
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install ads-claw1 using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Ad Campaign Manager?
The Ad Campaign Manager is a specialized tool within the Openclaw Skills ecosystem designed to act as a high-level digital advertising assistant. It bridges the gap between complex ad platform data and actionable executive insights by summarizing account states, surfacing budget alerts, and tracking campaign winners or risks directly through a Telegram interface.
Built for professional media buyers and account managers, this skill ensures that decision-making is grounded in real-time data. It prioritizes a draft-first approach where all adjustments are presented as proposals, ensuring that the human 'boss' maintains full control over spend and strategy while the AI handles the heavy lifting of data retrieval and competitive research.
Ad Campaign Manager Use Cases
- Daily account health monitoring and executive reporting via Telegram.
- Automated budget pacing alerts to prevent overspending or under-delivery.
- Rapid competitor research using specialized scraping and Meta Ad Library tools.
- Structured proposal management for campaign optimizations and strategy shifts.
- Centralized tracking of boss instructions to maintain a clear daily action plan.
How Ad Campaign Manager Works
- The skill initializes by calling the ads_manager_brief tool to establish a grounded snapshot of the current campaign state.
- It analyzes account data to categorize information into reports, alerts, plans, or competitor insights.
- For competitor analysis, the skill follows a multi-tier fallback logic, starting with the Meta Ad Library API before moving to deep scraping tools.
- Recommendations are generated as formal proposals, which are stored with unique IDs for review.
- The user interacts via Telegram commands to approve, reject, or issue new instructions, which the skill then integrates into the daily plan.
Ad Campaign Manager Setup
To deploy this skill within your Openclaw Skills environment, ensure your environment variables are configured for the necessary APIs:
# Set required API tokens for search and scraping
export SERPER_API_KEY="your_serper_key"
export APIFY_TOKEN="your_apify_key"
export META_ACCESS_TOKEN="your_meta_token"
# Refresh the local data snapshot
/dongbo
Ensure the Telegram plugin is active to utilize the preferred command-based interface.
Ad Campaign Manager Data Schema & Taxonomy
The skill organizes ad data and operational metadata using a structured taxonomy to ensure clarity between facts and inferences:
| Data Component | Format | Purpose |
|---|---|---|
| Account Snapshot | Local JSON/Registry | Stores the latest metrics from the ad platform |
| Proposals | ID-indexed Drafts | Records optimization suggestions awaiting approval |
| Competitor Notes | Curated Registry | Aggregates data from Meta Ad Library and Serper |
| Action Plan | Sequential List | Tracks boss instructions and pending tasks |
| Tool Registry | API Mapping | Defines logic for http_request and scraper fallbacks |
Ad Campaign Manager Advanced Features
- Multi-tier competitor analysis logic with automatic fallback between API and Playwright browser scraping.
- Full REST API extensibility via the http_request tool for custom Meta Graph API interactions.
- Integrated proposal system (approve/reject) to maintain a strict audit trail of campaign changes.
- Context-aware Telegram surface supporting specific commands for budget, plans, and synchronization.
- Proactive alert engine that identifies risks and budget pacing issues before they impact ROI.
SKILL.md
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