A mandatory execution framework for Meta Ads agents that automates reporting, competitor intelligence, and performance-based decision making.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install ads-claw2
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install ads-claw2 using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Ads Intelligence Core?
Ads Intelligence Core acts as the centralized brain for Meta Ads Specialist agents within the Openclaw Skills ecosystem. Designed for senior-level performance marketing, it replaces traditional chatbot interactions with a mandatory execution policy. This skill ensures that agents never ask for permissions or tokens when tools are available, instead proactively fetching data from the Meta Ad Library, Apify, and Serper to provide immediate marketing insights.
By implementing a zero-question policy and structured fallback chains, the skill empowers AI agents to handle the full lifecycle of ads management. From auditing campaign health using ROAS and CPA benchmarks to scraping competitor ad angles, Ads Intelligence Core provides the technical backbone required for professional-grade advertising automation.
Ads Intelligence Core Use Cases
- Automating daily performance reports and budget alerts using slash commands like /baocao.
- Conducting deep-dive competitor research by analyzing long-running 'control ads' in the Meta Ad Library.
- Managing campaign budget scales and creative refreshes through structured proposal and approval workflows.
- Monitoring campaign health metrics in real-time to identify high-risk spend or underperforming creatives.
How Ads Intelligence Core Works
- The skill triggers automatically upon receiving specific slash commands, facebook.com URLs, or performance-related questions.
- It initializes tool calls using pre-configured environment variables for Apify, Serper, and Meta, bypassing the need for user input.
- A multi-step fallback logic is executed: if the Meta Ad Library returns zero results, the system automatically pivots to Apify or Serper search to find competitor data.
- Performance metrics are passed through an analysis framework that evaluates CTR, CPA, and ROAS against industry-standard benchmarks.
- The agent generates a structured report or proposal, saving all findings to persistent memory for longitudinal tracking.
Ads Intelligence Core Setup
To deploy this skill within your Openclaw Skills environment, ensure your API credentials are set as environment variables:
export APIFY_TOKEN='your_apify_key'
export SERPER_API_KEY='your_serper_key'
export META_ACCESS_TOKEN='your_meta_token'
The skill will automatically detect these tokens through the internal fetch services. No additional manual configuration is required during the chat session.
Ads Intelligence Core Data Schema & Taxonomy
Ads Intelligence Core organizes marketing data into four primary taxonomies to ensure consistency across the Openclaw Skills platform:
| Data Object | Key Fields | Purpose |
|---|---|---|
| Campaign Metrics | CTR, CPA, ROAS, Spend | Real-time performance auditing and health status. |
| Competitor Memory | Hook, Offer, Angle, Source URL | Storing proven ad creative patterns for future strategy. |
| Proposals | ProposalId, Status, Impact, Reason | Tracking requested changes to budgets or campaigns. |
| Analysis Defaults | minCtr (1.2%), maxCpa (250k VNđ) | Thresholds used to trigger alerts and 'Watch' status. |
Ads Intelligence Core Advanced Features
- Zero-Question Execution: Prohibits the agent from asking for configuration or access if tools are registered.
- Proactive Intelligence: Appends a strategic observation (e.g., Learning Phase warnings) to every response based on data trends.
- Breakdown Effect Guard: Intelligently evaluates CBO campaigns at the campaign level only to prevent false-positive CPA alerts.
- Automated Fallback Chain: Multi-source search logic (Library -> Apify -> Serper) to ensure data is found even for obscure competitors.
SKILL.md
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