A versatile marketing copywriting tool for generating headlines, body copy, and high-conversion sales frameworks.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install adwords
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install adwords using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Copywriter (Adwords)?
The Copywriter skill is a robust marketing automation tool designed to streamline content creation for advertisers and growth hackers. By leveraging proven frameworks like AIDA and over 100 headline formulas, this skill helps developers and marketers generate persuasive copy for landing pages, social media, and advertisements within their Openclaw Skills environment.
This utility acts as a specialized assistant that bridges the gap between raw product data and polished marketing collateral, ensuring that every piece of content is backed by established copywriting principles. It is particularly effective for those looking to scale their content production without sacrificing the psychological triggers that drive user engagement.
Copywriter (Adwords) Use Cases
- Generating high-converting headlines using 100+ specialized formulas.
- Crafting marketing copy based on the Attention, Interest, Desire, Action (AIDA) framework.
- Identifying and articulating user pain points for targeted ad campaigns.
- Building comprehensive landing page structures and customer testimonials.
- Batch processing marketing assets within automated development workflows.
How Copywriter (Adwords) Works
- Select a specific copywriting command such as headline or aida based on the marketing goal.
- Provide raw product details, target audience information, or campaign objectives as arguments.
- The skill processes the input through predefined marketing logic, formula libraries, and conversion frameworks.
- Structured, high-conversion copy is returned to stdout for immediate review or redirection to files.
Copywriter (Adwords) Setup
To integrate this marketing powerhouse into your Openclaw Skills workflow, configure the environment and use the provided bash script interface.
# Set the data directory (optional)
export ADWORDS_DIR="~/.local/share/adwords/"
# View all available copywriting commands
adwords help
# Example: Generate a headline using the formula library
bash scripts/copy.sh headline "your product name"
Copywriter (Adwords) Data Schema & Taxonomy
The skill organizes its templates and operational data systematically. Users can customize the storage path for persistent marketing assets using environment variables.
| Component | Detail |
|---|---|
| Data Directory | Defined by ADWORDS_DIR (Default: ~/.local/share/adwords/) |
| Formula Library | 100 unique headline formulas for high-impact titles |
| Logic Frameworks | AIDA, Pain Point Discovery, and Landing Page structures |
| Output Format | Formatted text returned to stdout for easy piping |
Copywriter (Adwords) Advanced Features
- Environment variable support (ADWORDS_DIR) for custom data path configuration and portability.
- Support for batch processing operations to handle high-volume marketing tasks.
- Specialized commands for automated pain point mining and conversion copywriting.
- Easy integration with shell scripts for complex, multi-stage marketing automation pipelines.
SKILL.md
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