A rapid-response AI framework designed to generate comprehensive crisis communication plans, holding statements, and stakeholder messaging.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install afrexai-crisis-comms
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install afrexai-crisis-comms using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Crisis Communication Playbook?
The Crisis Communication Playbook is a specialized asset for teams who need to manage high-pressure reputation or operational incidents with speed and precision. By integrating this into your Openclaw Skills library, your agent can pivot from a raw incident report to a full communication strategy in seconds. The skill utilizes the ACE model—Acknowledge, Commit, and Explain—to ensure that every response is human-centric, transparent, and proactive.
This skill is particularly valuable for organizations that need to maintain trust during technical failures, security breaches, or PR challenges. It removes the friction of drafting sensitive documents from scratch, providing a structured framework that covers everything from immediate public holding statements to long-term internal briefing documents and media Q&A lists.
Crisis Communication Playbook Use Cases
- Managing public relations and stakeholder updates during a data breach or security incident.
- Drafting immediate holding statements for critical service outages or technical failures.
- Coordinating internal and external messaging during executive departures or legal actions.
- Generating platform-specific social media responses during a PR storm.
- Creating structured communication timelines for regulatory investigations or financial restatements.
How Crisis Communication Playbook Works
- The user provides a description of the incident or crisis to the agent.
- The skill performs a Severity Assessment to classify the incident from P1 (Existential) to P4 (Minor).
- Using the ACE framework, the agent generates a primary Holding Statement intended for deployment in under 30 minutes.
- A Stakeholder Matrix is created to define what specific audiences (clients, employees, investors) need to hear and when.
- The agent produces a comprehensive Media Q&A and a 72-hour hour-by-hour communication timeline.
- Finally, it provides a Post-Crisis Review template to capture lessons learned after the event.
Crisis Communication Playbook Setup
To deploy this playbook within your environment of Openclaw Skills, follow these steps:
# Clone the skill context into your agent's directory
mkdir -p skills/crisis-comms
cp SKILL.md skills/crisis-comms/
# Configure your agent to reference this skill when prompts involve 'outage', 'breach', or 'PR'
Ensure your agent has access to your organization's brand tone guidelines to further customize the generated outputs.
Crisis Communication Playbook Data Schema & Taxonomy
The skill organizes communication assets through a structured taxonomy:
| Output Component | Data Type | Purpose |
|---|---|---|
| Severity Classification | String (P1-P4) | Categorizes the level of organizational impact |
| Holding Statement | Markdown Text | Immediate, empathy-first public response |
| Stakeholder Matrix | Table/List | Maps messaging to specific audience segments |
| Media Q&A | FAQ Format | Prepared responses for press and media inquiries |
| Incident Timeline | List | 72-hour execution schedule for the comms team |
| Post-Mortem Template | Markdown Text | Structure for the post-crisis analysis phase |
Crisis Communication Playbook Advanced Features
- Automated ACE model enforcement to ensure empathetic and ownership-focused messaging.
- Platform-specific social media response generation tailored for varied audience expectations.
- Support for diverse crisis types including regulatory, financial, and technical incidents.
- Seamless integration with other Openclaw Skills to trigger communication workflows directly from incident monitoring tools.
- Professional-grade internal comms templates for leadership talking points and employee briefings.
SKILL.md
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