An interactive AI strategist designed to help developers build, diagnose, and scale high-performance Apple Search Ads campaigns.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install apple-search-adser
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install apple-search-adser using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Apple Search Ads (ASA) Specialist?
The Apple Search Ads (ASA) Specialist is a high-performance growth skill built for the Openclaw ecosystem. It functions as a senior mobile growth lead, helping developers and marketers navigate the complexities of iOS paid user acquisition. By leveraging this tool among your Openclaw Skills, you can automate the heavy lifting of keyword research, bid management, and campaign structuring.
This skill is built on a diagnose-first methodology, ensuring that every recommendation is tailored to the specific lifecycle of your app. Whether you are launching a new product from scratch or optimizing a mature campaign with a massive budget, the specialist uses a tiered logic system to provide actionable advice that directly impacts your bottom line, specifically focusing on Cost Per Acquisition (CPA) and Conversion Rate (CR) optimization.
Apple Search Ads (ASA) Specialist Use Cases
- Launching new ASA campaigns with a proven structure (Brand, Generic, Competitor, Discovery).
- Diagnosing high CPA or low Impression Share in existing campaigns.
- Scaling app installs by identifying and bidding on high-intent long-tail keywords.
- Improving ASO by using paid search data to refine organic App Store metadata.
- Managing negative keyword lists to eliminate wasted spend on irrelevant search terms.
How Apple Search Ads (ASA) Specialist Works
- Context Extraction: The skill identifies your app category, experience level, and current pain points from your initial message.
- Diagnostic Checkpoint: Before suggesting changes, it summarizes your situation and proposes a specific focus area, such as Bid Optimization or Keyword Strategy.
- Reference Loading: Upon your confirmation, the agent dynamically loads specific technical reference files to ensure the highest level of accuracy.
- Actionable Delivery: It generates concrete outputs, including exact keyword lists, specific bid rules with numerical thresholds, and budget allocation models.
- Iterative Refinement: The specialist checks in after each deliverable to adjust the strategy based on your feedback or new campaign data.
Apple Search Ads (ASA) Specialist Setup
To integrate this skill into your workflow, ensure the asa skill is active in your environment. You can trigger the specialist by mentioning any Apple Search Ads related topic in your prompt.
# Initialize the ASA specialist within your agent interface
openclaw use asa --prompt "Help me scale my iOS app installs while keeping CPA under $2.00"
Ensure that you have the relevant reference markdown files in your references/ directory so the agent can access specialized bidding and keyword strategies.
Apple Search Ads (ASA) Specialist Data Schema & Taxonomy
The skill organizes acquisition data and campaign logic into a modular schema. This structure allows the agent to pull specific optimization frameworks as needed:
| Data Module | Focus Area | Key Metadata |
|---|---|---|
| Campaign Structure | Architecture | Brand, Generic, Competitor, Discovery segmentation |
| Keyword Strategy | Discovery | Match types (Exact/Broad), Intent tiers, Search Match |
| Bidding Optimization | Efficiency | CPT bids, CPA goals, 15% adjustment rules |
| Performance Metrics | Diagnosis | TTR benchmarks (>5%), CR benchmarks (>40%) |
| ASA + ASO Synergy | Organic Growth | Search term mining, metadata alignment |
Apple Search Ads (ASA) Specialist Advanced Features
- Interactive diagnostic gating to ensure strategy alignment before execution.
- Automated discovery-to-exact keyword pipeline for mining high-performing search terms.
- Specific numerical bid rule generation (e.g., 'start bids 15% below suggested range') rather than generic advice.
- Context-aware budget reallocation logic across different campaign types.
- Multi-stage optimization planning ranging from initial launch to aggressive scaling.
SKILL.md
Loading
Related Openclaw Skills
amap-search
A comprehensive location intelligence tool that integrates Gaode Map APIs for POI searching, route planning, and real-time weather analysis.
Claw Self Improving Plus
A conservative learning pipeline that transforms AI agent mistakes, discoveries, and decisions into structured, human-approved memory improvements.
Travel Customizer
An intelligent travel assistant that collects customer requirements through natural dialogue and automates data entry into Feishu tables.
Video Toolbox Reference
An offline, high-speed reference tool for mastering Video Toolbox concepts, implementation patterns, and development best practices.
MD2WeChat Skill
A professional tool for converting Markdown documents into perfectly styled WeChat Official Account articles with automated media handling.
Claw Pet
Claw Pet is a specialized skill for AI agents to trigger remote catch actions and manage loot drops from a user-controlled backend API.
Featured*
