A professional framework for optimizing mobile app store listings to maximize organic visibility and conversion rates.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install aso
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install aso using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is ASO?
The ASO skill is a comprehensive toolkit designed to help developers and marketers navigate the complexities of App Store Optimization. It provides structured guidance on keyword research, metadata formatting for both the Apple App Store and Google Play Store, and visual asset optimization. By utilizing this Openclaw Skills asset, teams can systematically improve their app’s ranking, manage international localization, and execute data-driven A/B tests to ensure their product stands out in a crowded marketplace.
ASO Use Cases
- Increasing organic downloads through data-driven keyword research and placement.
- Enhancing conversion rates by optimizing screenshots, icons, and video previews.
- Managing global expansion via localized metadata and cultural adaptation strategies.
- Improving store reputation through systematic review management and response workflows.
- Executing seasonal marketing campaigns by updating store assets for holidays and events.
How ASO Works
- Perform competitive analysis to identify high-volume, low-difficulty keywords for your niche.
- Draft platform-specific metadata, adhering to character limits and indexing rules for iOS and Android.
- Design and implement visual optimization strategies focusing on high-impact screenshots and icons.
- Conduct A/B testing on store elements to identify the most effective conversion drivers.
- Monitor weekly ranking changes and conversion metrics to maintain and grow store visibility.
ASO Setup
This skill is part of the Openclaw Skills ecosystem and can be integrated into your development workflow. To begin optimizing your app metadata, ensure your agent has access to your project's store assets.
# Initialize ASO configuration for your project
openclaw init aso-strategy
# Analyze current store listing performance
openclaw run aso-audit --platform all
ASO Data Schema & Taxonomy
The ASO skill organizes data according to platform-specific requirements and optimization categories:
| Category | Attributes |
|---|---|
| Keyword Data | Search volume, difficulty, current rank, and competitor usage. |
| Store Metadata | Title, subtitle, short description, long description, and keyword field. |
| Visual Assets | Icon, screenshots (first 2 primary), and video preview hooks. |
| Localization | Translated strings and localized visual overlays for target regions. |
| Performance | Impression-to-install conversion rates and organic vs. paid split. |
ASO Advanced Features
- Automated competitor tracking to identify new keyword opportunities in real-time.
- Multi-market localization workflows covering the top 10 global languages.
- Integrated review sentiment analysis to prioritize product fixes and review responses.
- Custom Product Page (CPP) management for targeted marketing campaign alignment.
- Statistical significance tracking for Google Store Listing Experiments and iOS A/B tests.
SKILL.md
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