A strategic naming framework that uses five key components to create high-converting offer titles and combat audience fatigue without changing the underlying product.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install bookforge-offer-naming-magic-formula
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install bookforge-offer-naming-magic-formula using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Offer Naming: MAGIC Formula?
The Offer Naming Magic Formula is a specialized skill within the Openclaw Skills ecosystem designed to transform how developers and marketers package their services. By focusing on the external perception—the wrapper—rather than the core product, this skill allows users to generate 3-5 testable name variants that immediately capture attention and drive conversions.
This methodology is based on the five-component MAGIC framework: Magnetic Reason, Avatar, Goal, Interval, and Container. It is particularly effective for businesses experiencing offer fatigue, where a previously successful campaign has seen a drop in response rates. Instead of undergoing a costly product restructure, this Openclaw Skills approach leverages psychological triggers and linguistic stickiness to revitalize market interest.
Offer Naming: MAGIC Formula Use Cases
- Launching a new program, service, or digital product that needs a compelling hook.
- Refreshing a high-performing campaign that has seen a recent decline in click-through rates.
- Re-entering a seasonal market with a fresh angle on an existing core offer.
- A/B testing multiple headline variants for ads or landing pages to lower cost-per-lead.
- Increasing the perceived value of bonuses and sub-items within a larger bundle.
How Offer Naming: MAGIC Formula Works
- Input Gathering: Collect core details including target audience, dream outcome, timeframe, and current promotional hooks.
- Component Mapping: Generate multiple options for each of the MAGIC components (Magnetic Reason, Avatar, Goal, Interval, Container).
- Assembly: Combine 3 to 5 of these components into 5-8 candidate names, prioritizing rhythm, alliteration, and rhyming.
- Selection and Refinement: Filter the candidates down to 3-5 names based on clarity, specificity, and distinctiveness.
- A/B Testing: Deploy the top names in live advertising to let the market determine the winning control name.
- Fatigue Monitoring: If performance dips, follow the remediation sequence to refresh creative or rename the offer again.
Offer Naming: MAGIC Formula Setup
To utilize this naming framework effectively, you can install the related offer creation skills via the CLI:
# Install the core offer creation skill
clawhub install bookforge-grand-slam-offer-creation
# Or install the complete marketing skill set
git clone https://github.com/bookforge-ai/bookforge-skills
Offer Naming: MAGIC Formula Data Schema & Taxonomy
The skill organizes its output into a structured naming worksheet to ensure data-driven decision making:
| Data Point | Description |
|---|---|
| MAGIC Components | A breakdown of M, A, G, I, and C options generated for the specific offer. |
| Name Variants | A list of 5-8 candidate names with annotations on which components they use. |
| A/B Test Plan | Defined metrics (CPL, CTR) and the designated names for the initial test flight. |
| Fatigue Log | A history of name changes to track which 'wrappers' have been exhausted. |
Offer Naming: MAGIC Formula Advanced Features
- Fatigue Remediation Sequence: A 7-step prioritized protocol to fix declining campaigns starting with the lowest-cost changes.
- Multi-Agent Support: Compatible with the grand-slam-offer-creation and bonus-stacking-system skills for end-to-end marketing automation.
- Industry-Specific Pattern Adaptation: Tailors container words and magnetic reasons based on audience sophistication (e.g., 'Bootcamp' for athletes vs. 'Intensive' for professionals).
- Compliance Safeguards: Built-in guidance on avoiding quantifiable claims in intervals to satisfy ad platform policies.
SKILL.md
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