A comprehensive framework for analyzing brand identity, conducting professional audits, and generating actionable brand guidelines.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install brand-analyzer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install brand-analyzer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Brand Analyzer?
The Brand Analyzer is a powerful technical asset designed for teams and developers using Openclaw Skills to maintain a cohesive brand identity. It provides a structured approach to analyzing brand elements, identifying personality through Jung's 12 archetypes, and establishing clear standards for visual and verbal communication. This skill ensures that every piece of content or design remains aligned with the core mission and values of the organization.
By integrating this tool into your workflow, you can automate the heavy lifting of brand documentation. Whether you are building a new startup or auditing an established enterprise, the framework provided by these Openclaw Skills helps bridge the gap between abstract brand concepts and concrete, actionable guidelines.
Brand Analyzer Use Cases
- Developing comprehensive brand guidelines for new startups or rebranding projects.
- Conducting deep-dive brand audits to identify and fix inconsistencies across digital channels.
- Identifying brand archetypes to align messaging with target audience aspirations.
- Creating implementation roadmaps for improving brand health and market positioning.
- Evaluating competitive differentiation through structured brand attribute mapping.
How Brand Analyzer Works
- Determine the scope of work, choosing between new brand development, existing analysis, or a quick audit.
- Gather essential brand information, including mission statements, visual assets, and target audience data.
- Analyze the brand personality using the archetypes framework to define the primary and secondary traits.
- Conduct a multi-point assessment covering visual identity, voice, messaging, and market position.
- Generate professional markdown deliverables using pre-defined assets and templates.
- Provide prioritized recommendations and a phased implementation roadmap for the brand's evolution.
Brand Analyzer Setup
To utilize this skill within your environment, ensure the reference and asset files are located in your project directory.
# Structure your brand project
mkdir -p brand-documents/references brand-documents/assets
# The skill will automatically reference:
# references/brand_analysis_framework.md
# references/brand_archetypes.md
# assets/brand_guidelines_template.md
Invoke the skill by asking your agent to perform a brand analysis or create guidelines based on your specific Openclaw Skills configuration.
Brand Analyzer Data Schema & Taxonomy
The skill organizes data into structured Markdown documents and follows a strict naming convention to maintain a clean project history:
| Document Type | Naming Convention | Storage Location |
|---|---|---|
| Brand Guidelines | brand-guidelines-BRANDNAME-YYYY-MM-DD.md |
/brand-documents/ |
| Analysis Report | brand-analysis-BRANDNAME-YYYY-MM-DD.md |
/brand-documents/ |
| Brand Audit | brand-audit-BRANDNAME-YYYY-MM-DD.md |
/brand-documents/ |
Internal data is categorized by Identity, Visuals, Voice, Audience Alignment, and Market Position scores.
Brand Analyzer Advanced Features
- Competitive Brand Analysis: Map brand attributes on a positioning matrix against 3-5 key competitors to find market gaps.
- Quantitative Brand Health Scoring: Generate 1-10 scores across visual, foundation, and messaging categories for objective benchmarking.
- Multi-Channel Consistency Audit: Systematic assessment of brand alignment across websites, social media, email, and print materials.
- Archetype-Driven Messaging: Tailored communication patterns based on the 12 Jungian archetypes found in the Openclaw Skills library.
SKILL.md
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