A comprehensive integration that enables AI agents to manage customer engagement data and automate complex marketing workflows using Braze.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install braze
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install braze using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Braze?
Braze is a leading customer engagement platform that allows marketing teams to build meaningful relationships through personalized messaging across various channels. This integration brings the power of Braze to Openclaw Skills, allowing AI agents to interact directly with campaigns, email templates, and user segments. By using this skill, developers can automate the lifecycle of marketing communications without needing to manage complex API authentication manually.
The skill is powered by the Membrane framework, which provides a secure layer for credential management and action execution. This ensures that your Openclaw Skills can focus on the logic of your marketing automation while the underlying infrastructure handles token refreshes and secure connectivity to the Braze API.
Braze Use Cases
- Automating the delivery of personalized messages across email, push, and content card channels.
- Managing and updating user profile data based on real-time event triggers.
- Retrieving detailed analytics and configuration data for campaigns and canvases.
- Organizing and listing marketing assets like content blocks and email templates for AI-assisted editing.
- Managing subscription group statuses and user segments to ensure highly targeted communication.
How Braze Works
- The AI agent initializes a connection to the Braze platform using the Membrane CLI.
- Authentication is handled server-side, allowing the agent to obtain a secure connection ID without exposing API keys locally.
- The agent utilizes natural language intent to search for available Braze actions, such as listing segments or tracking events.
- Actions are executed through the CLI, passing JSON parameters to modify or retrieve marketing data.
- For custom requirements, the agent can use the proxy request feature to communicate directly with any Braze endpoint while maintaining automatic authentication headers.
Braze Setup
To begin using the Braze skill, install the required CLI tool:
npm install -g @membranehq/cli@latest
Login to your environment to enable Openclaw Skills integration:
membrane login --tenant --clientName=openclaw
Establish a connection to your Braze account:
membrane connection ensure "https://www.braze.com/" --json
Once the connection state is READY, you can begin running marketing actions.
Braze Data Schema & Taxonomy
The Braze skill organizes information into several key entities within the marketing ecosystem. Below is the schema for the primary data objects supported by Openclaw Skills:
| Entity | Description |
|---|---|
| User | Represents individual customer profiles, including attributes and events. |
| Campaign | Contains data regarding specific marketing initiatives and their variants. |
| Canvas | Maps out the multi-step journey and workflow for customer engagement. |
| Segment | Groups of users defined by specific criteria for targeted messaging. |
| Email Template | Structural layouts used for generating email communications. |
| Subscription Group | Categories used to manage user opt-in and opt-out preferences. |
Braze Advanced Features
- Automated credential refresh and management through a secure server-side vault.
- Intent-based action discovery allows agents to find the right marketing tools using natural language.
- Direct API proxy support for executing requests against any Braze endpoint not covered by pre-built actions.
- Headless environment support for automated Openclaw Skills workflows in remote or containerized servers.
- Machine-readable JSON output for all commands to facilitate multi-agent orchestration.
SKILL.md
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