A comprehensive orchestration engine for managing marketing campaign lifecycles, from initial lead discovery to automated outreach and intelligence reporting.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install campaign-management
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install campaign-management using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Campaign Management Skill?
The Campaign Management skill is a powerful framework designed to handle the end-to-end execution of marketing initiatives. Operating as a core component within the Openclaw Skills library, it allows users to define campaign parameters through structured markdown and YAML files, ensuring consistency across various marketing channels. By centralizing the campaign state, it enables AI agents to transition seamlessly between research-heavy intelligence gathering and active communication modes.
This skill transforms raw strategic intent into actionable workflows. It manages complex directory structures that house everything from audience briefs and tone guidelines to technical rate limits and execution logs. Whether you are running quick research sprints or long-term autonomous outreach, this entry point for Openclaw Skills ensures your operations are scalable, data-driven, and highly organized.
Campaign Management Skill Use Cases
- Automating the discovery and enrichment of high-intent leads based on specific ICP criteria.
- Managing multi-channel outreach schedules across LinkedIn, Email, and social platforms like X or Reddit.
- Generating detailed intelligence reports to analyze lead quality and industry breakdown before launching active sales cycles.
- Orchestrating autonomous marketing agents that adhere to strict rate limits and regional active hours.
How Campaign Management Skill Works
- Initialization: The user creates a campaign directory containing a brief.md for strategy and config.yaml for technical parameters.
- Validation: Upon triggering the launch command, the skill validates the package structure and ensures all required assets are present.
- State Tracking: The system initializes a state.json file to monitor lead discovery, enrichment progress, and communication metrics in real-time.
- Execution: Based on the selected mode (intelligence, outreach, or autonomous), the skill coordinates agent tasks like email verification or message drafting.
- Reporting: After completing defined milestones, the skill aggregates data into a comprehensive report.md for human review.
Campaign Management Skill Setup
To utilize this skill within your Openclaw Skills environment, ensure your campaign directory follows the standard structure:
mkdir -p campaigns/my-campaign/{messages,assets,logs}
touch campaigns/my-campaign/brief.md campaigns/my-campaign/config.yaml
Launch the campaign using the internal CLI:
/launch my-campaign
Campaign Management Skill Data Schema & Taxonomy
The skill maintains a rigorous file-based taxonomy to ensure data integrity across Openclaw Skills operations:
| File/Folder | Purpose | Status |
|---|---|---|
brief.md |
Defines Product, Audience, and Value Prop | Required |
config.yaml |
Sets mode, rate limits, and schedules | Required |
state.json |
Live tracker for leads and outreach metrics | Generated |
enriched-leads.csv |
Output from the researcher agent | Generated |
intel/ |
Detailed intelligence files per lead | Generated |
outbox/ |
Staging area for personalized messages | Optional |
Campaign Management Skill Advanced Features
- Multi-Mode Execution: Toggle between intelligence, outreach, and fully autonomous modes via configuration.
- Granular Rate Limiting: Protect domain reputation with platform-specific constraints for LinkedIn, Email, and social media.
- Secondary Domain Support: Built-in logic to prevent cold outreach from affecting primary business domains.
- Timezone-Aware Scheduling: Define active hours and specific workdays to ensure outreach lands during the prospect's local business hours.
- Dynamic State Management: Real-time pausing and resuming of campaign soldiers without data loss.
SKILL.md
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