An AI-powered marketing agent that unifies Meta, Google, email, and organic data into a single weekly performance report with executive-level commentary.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install campaign-performance-report
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install campaign-performance-report using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Campaign Performance Report?
The Campaign Performance Report is a specialized tool within the Openclaw Skills ecosystem designed to eliminate the manual labor of cross-platform data assembly. By aggregating metrics from Meta Ads, Google Ads, email platforms, and organic sources, this agent provides a holistic view of your marketing ecosystem. It doesn't just list numbers; it normalizes metrics across different attribution windows and applies an intelligent analysis framework to surface actionable insights.
Built for marketers and business owners, it bridges the gap between raw data and executive decision-making. Whether you provide data via manual paste, CSV exports, or verbal descriptions, the agent generates a structured report that identifies wins, misses, and high-priority actions, ensuring your budget allocation remains efficient and your growth stays on track.
Campaign Performance Report Use Cases
- Generating unified weekly marketing reports for cross-channel stakeholders.
- Auditing paid media efficiency across Meta and Google Ads to identify spend wastage.
- Tracking organic growth and email campaign performance alongside paid acquisition.
- Monitoring budget pacing to prevent overspending or underspending by month-end.
- Analyzing week-over-week performance trends to detect creative fatigue or landing page issues.
How Campaign Performance Report Works
- Data Ingestion: The agent accepts raw data from platform dashboards, CSV exports, or verbal summaries for Meta, Google, Email, and Organic channels.
- Normalization: It standardizes disparate metrics (like Meta's 7-day click vs. Google's last-click) into a unified set of KPIs including ROAS, CPA, and CVR.
- Trend & Anomaly Detection: The system compares current data against a 4-week rolling average and flags any delta exceeding 20%.
- Efficiency Ranking: It ranks channels by efficiency and compares spend share against conversion share to highlight over-indexed platforms.
- Executive Synthesis: The AI generates a 3-bullet executive summary (Win, Miss, Action) for quick skimming.
- Archiving: All reports and raw data snapshots are saved locally to the user's workspace for long-term trend tracking.
Campaign Performance Report Setup
To start using this skill within your environment, follow these steps:
- Ensure you have the Openclaw Skills framework installed.
- Initialize the marketing workspace:
report setup
- Input your current week's data when prompted (paste from clipboard or describe verbally).
- Generate your first unified report:
report weekly
Campaign Performance Report Data Schema & Taxonomy
The skill maintains a structured workspace in ~/campaign-reports/ to ensure data persistence and trend accuracy:
| File/Folder | Purpose |
|---|---|
memory.md |
Stores channel configurations, KPI targets, and account performance baselines. |
reports/ |
Contains weekly performance reports saved in Markdown format (weekly-YYYY-MM-DD.md). |
data/ |
Stores raw snapshots of channel data to enable historical trend analysis and rolling averages. |
Campaign Performance Report Advanced Features
- Multi-Channel Side-by-Side: Use
report by channelto compare performance across different platforms in a single table. - Automated Anomaly Hypotheses: The agent doesn't just flag drops; it hypothesizes causes like creative fatigue or auction pressure.
- Budget Pacing Projections: Calculates end-of-month spend forecasts based on current daily run rates.
- Historical Comparison: Supports custom date range comparisons to measure the impact of specific seasonal campaigns.
- Zero-Spend Estimations: Utilizes CPM-equivalent cost estimates to value organic and email traffic against paid benchmarks.
SKILL.md
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