Automate deep-dive market research and competitor profiling with verified evidence tiers and structured reporting.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install competitive-research
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install competitive-research using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitive Intel: Market & Competitor Research Skill?
The Competitive Intel skill is a powerful research tool designed for AI agents to perform systematic analysis of markets, competitors, and categories. Unlike basic search queries, this skill follows a rigorous protocol to distinguish between observed facts and inferences, ensuring that every claim in your report is backed by a verifiable evidence tier. By leveraging Openclaw Skills, developers and analysts can quickly map direct and adjacent competitors while capturing real customer sentiment from forums and review sites.
This skill operates in two distinct modes: Quick Scan for rapid briefs and Deep Dive for comprehensive, saved reports. It is specifically engineered to avoid hallucinations by mandating an Evidence Log for every factual claim, making it an essential tool for strategy, product positioning, and sales preparation.
Competitive Intel: Market & Competitor Research Skill Use Cases
- Researching direct and adjacent competitors for a new product launch or category entry.
- Building a comprehensive competitive brief before a sales call, client pitch, or executive presentation.
- Mining customer pain points and desires from Reddit, G2, Capterra, and App Stores for copy research.
- Identifying unclaimed positioning opportunities and underserved buyer segments in a crowded market.
- Mapping market structures across enterprise, mid-market, and SMB tiers to find pricing gaps.
How Competitive Intel: Market & Competitor Research Skill Works
- The agent declares the research scope, defining whether to target direct, adjacent, or aspirational competitors.
- It executes broad web searches to identify key players based on their frequency of appearance across multiple independent sources.
- Each major competitor is profiled by extracting their specific positioning, target customers, public pricing, and claimed differentiators.
- The skill performs customer language mining to capture exact phrases from reviews and social threads regarding objections or switching triggers.
- The agent analyzes the market structure to determine who owns specific tiers and where pricing gaps exist.
- An Opportunity Map is generated to highlight unclaimed positioning or unaddressed customer pain points.
- Every factual claim is logged in an Evidence Log with a assigned confidence tier (HIGH, MEDIUM, LOW, or INFERRED).
Competitive Intel: Market & Competitor Research Skill Setup
This skill uses standard search and fetch capabilities and does not require external API keys. To enable Deep Dive report saving, ensure your workspace environment is configured.
# Set the workspace directory for Deep Dive reports
export OPENCLAW_WORKSPACE="$HOME/.openclaw/workspace"
# Ensure the research directory structure exists
mkdir -p $OPENCLAW_WORKSPACE/research/competitive-intel
Competitive Intel: Market & Competitor Research Skill Data Schema & Taxonomy
The skill produces structured Markdown reports with a strict taxonomy of evidence. Reports are saved to the workspace using the naming convention YYYY-MM-DD-[slug].md.
| Component | Data Type | Description |
|---|---|---|
| Positioning | Quoted String | Verified headline and core copy from the competitor's site |
| Pricing | Tiered Data | Publicly available pricing with a mandatory access timestamp |
| Customer Language | Unordered List | Exact phrases from Reddit, G2, and other community sources |
| Evidence Log | Markdown Table | A log mapping every claim to a source URL and Confidence Tier |
| Opportunity Map | Strategic Inference | Analysis of underserved segments, explicitly labeled as INFERRED |
Competitive Intel: Market & Competitor Research Skill Advanced Features
- Deep Dive Mode: Processes 15+ sources and automatically saves a full structured report to your local workspace.
- Multi-Tier Evidence System: Prevents hallucinations by categorizing data into HIGH, MEDIUM, LOW, or INFERRED tiers.
- Automated Workspace Persistence: Uses the save-report.sh script to archive intelligence without risk of deleting existing data.
- Sentiment Mining: Specifically targets Reddit, X, and review platforms to capture raw, unparaphrased customer objections.
- Protocol-Driven Verification: A built-in checklist ensures no report is finalized without an Evidence Log and a Limitations section.
SKILL.md
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