A powerful AI skill for conducting deep-dive competitive research, product comparisons, and market gap analysis.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install competitor-intel
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install competitor-intel using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitor Intelligence Skill?
The Competitor Intelligence skill empowers your AI agent to perform sophisticated market research and strategic analysis. By leveraging Openclaw Skills, this tool automates the discovery of competitors, extraction of pricing models, and evaluation of product positioning. It transforms raw web data into actionable business intelligence, helping teams identify market wedges and refine their competitive edge.
This skill is essential for product managers, marketers, and founders who need to stay ahead of the curve without manual data mining. It integrates seamlessly into your workflow to provide decision-ready insights on demand, ensuring your strategy is informed by the latest market movements.
Competitor Intelligence Skill Use Cases
- Generating detailed competitive battle cards for sales enablement and training.
- Conducting comprehensive SWOT analysis for new product launches or feature updates.
- Monitoring competitor pricing structures, tier changes, and discount strategies.
- Identifying market gaps and underserved customer segments to find your product's wedge.
- Analyzing competitor messaging and brand positioning across digital channels and ad libraries.
How Competitor Intelligence Skill Works
- Define the research scope by clarifying target competitors and specific intelligence goals like pricing or features.
- Automate competitor discovery using advanced web search queries and directory scrapes from sites like G2 and Capterra.
- Profile each competitor by fetching homepage headlines, target ICPs, and core value propositions.
- Analyze customer sentiment by extracting patterns from 1-star and 5-star reviews to identify moats and gaps.
- Generate a side-by-side competitive matrix using internal scripts to compare features and pricing.
- Produce professional outputs such as quick briefs, full reports, or tactical sales battle cards.
Competitor Intelligence Skill Setup
To utilize the Competitor Intelligence capabilities within Openclaw Skills, ensure your agent has access to the web search tools and the local script repository.
# Navigate to your agent skills directory
cd skills/competitor-intel
# Ensure dependencies for the matrix generation script are installed
pip install -r requirements.txt
# Verify reference templates are accessible
cat references/battle-card-template.md
Competitor Intelligence Skill Data Schema & Taxonomy
The skill organizes research data into structured formats to facilitate automated comparison and reporting across the competitive landscape.
| Component | Data Type | Description |
|---|---|---|
| Competitor Profile | JSON/Markdown | Stores positioning, ICP, and value propositions. |
| Pricing Matrix | Table | Compares tiers, monthly/annual costs, and feature inclusions. |
| Sentiment Analysis | List | Aggregated strengths and weaknesses from user reviews. |
| Tactical Battle Card | Markdown | Sales-ready documents based on the provided template. |
| Market Gap Analysis | Summary | Synthesized report of competitor weaknesses and market opportunities. |
Competitor Intelligence Skill Advanced Features
- Automated side-by-side matrix generation using the build_matrix.py utility.
- Social media and ad library monitoring to track competitor distribution and creative tactics.
- Seamless integration with Openclaw Skills for multi-agent research coordination and data synthesis.
- Custom template support for specialized industry-specific battle cards and SWOT reports.
- Autocomplete-based discovery to find emerging competitors through search engine suggestion patterns.
SKILL.md
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