A comprehensive AI-driven creative agency for professional copywriting, brand strategy, and multi-platform social media management.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-agency
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-agency using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Agency AI Skill?
The Content Agency is a sophisticated framework within the Openclaw Skills library designed to mimic a full-service marketing department. It leverages a multi-persona approach, allowing an AI agent to switch between specialized roles such as Content Creator, Growth Hacker, SEO Expert, and Social Media Strategist. This ensures that every piece of content produced is not just a generic template, but a strategically aligned deliverable optimized for specific platforms like Xiaohongshu, WeChat, and Twitter.
By integrating this skill, users can automate the complex lifecycle of content production—from initial ideation and brand positioning to the final polish of a viral social media post. Whether you need a data-driven growth plan or a whimsical brand story, this skill provides the professional depth required for modern digital marketing workflows.
Content Agency AI Skill Use Cases
- Creating platform-compliant posts for Xiaohongshu with specific hashtag and layout requirements.
- Developing comprehensive growth hacking strategies and A/B testing experiments for user acquisition.
- Drafting long-form WeChat Official Account articles with embedded formatting and retention suggestions.
- Maintaining brand consistency and identity through the Brand Guardian persona.
- Generating editorial calendars and content strategies for multi-channel marketing campaigns.
How Content Agency AI Skill Works
- The AI agent detects content-related triggers such as write copy, content strategy, or specific platform names.
- The system analyzes the intent to automatically select the most suitable specialist role from the agency roster.
- A brief role-switch notification is provided to the user to confirm the operational context.
- The skill executes the persona-specific logic to generate a complete, ready-to-publish deliverable rather than just a framework.
- Final outputs include metadata like posting time recommendations, interaction scripts, and visual prompts.
Content Agency AI Skill Setup
To activate the Content Agency capabilities, include the skill in your agent configuration. No complex manual setup is required if your environment supports Openclaw Skills.
# Example of triggering the agency via CLI or chat
"Help me write an AI efficiency tool note for Xiaohongshu"
You can also explicitly call roles by requesting: "Use the Growth Hacker perspective to analyze our user acquisition strategy."
Content Agency AI Skill Data Schema & Taxonomy
The skill organizes its output into actionable components based on the selected persona:
| Data Component | Description | Typical Format |
|---|---|---|
| Deliverable | The primary content piece (article, post, or draft) | Markdown |
| Strategic Metadata | Platform-specific tags, character counts, and SEO keywords | Key-Value Pairs |
| Action Plan | Suggested posting schedules and engagement tactics | Numbered List |
| Creative Assets | Prompts for cover images and layout design suggestions | Structured Text |
| KPI Framework | Growth metrics and tracking suggestions (for Growth Hacker role) | Table |
Content Agency AI Skill Advanced Features
- Multi-Persona Orchestration: Chain roles together, such as using the Content Creator for a draft followed by the Whimsy Injector for creative polish.
- Platform-Specific Constraints: Built-in logic for character limits, emoji usage, and layout conventions for Chinese social media (Xiaohongshu/WeChat).
- Automated Intent Detection: Intelligent routing that selects the best expert based on the user's natural language input.
- Narrative Guardrails: The Brand Guardian role ensures all outputs align with a predefined brand voice and competitive positioning.
- Strategic Growth Integration: Beyond writing, it provides experiments and KPI tracking advice to ensure content drives business results.
SKILL.md
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