A strategic framework for AI agents to plan, create, and distribute content using editorial calendars and funnel-aligned workflows.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-marketing
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-marketing using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Marketing?
The Content Marketing skill for Openclaw Skills transforms your AI agent into a sophisticated editorial assistant. It is designed to move beyond simple text generation by implementing a rigorous content strategy that includes funnel alignment, brand voice consistency, and systematic repurposing. By leveraging this skill, users can ensure that every piece of content—from a technical blog post to a social media thread—serves a specific purpose in the user journey.
This skill emphasizes the importance of distribution and organization. It provides a structured environment where your agent can maintain a content bank, manage a sacred editorial calendar, and follow the 80/20 rule of content distribution. Whether you are a solo developer or a growth team, this skill provides the architectural foundation needed to build a sustainable and high-performing content engine.
Content Marketing Use Cases
- Designing a comprehensive content funnel including TOFU awareness, MOFU consideration, and BOFU decision stages.
- Maintaining a consistent brand voice across diverse platforms such as blogs, newsletters, and social media.
- Automating the repurposing of pillar content into multiple formats like carousels, quotes, and email sections.
- Managing an editorial calendar to eliminate gaps in the publishing pipeline and track content status.
- Building a perpetual content bank based on audience pain points and trending industry gaps.
How Content Marketing Works
- The AI agent analyzes the user request to determine if it involves strategy, creation, or distribution within the Openclaw Skills ecosystem.
- Upon user consent, the skill initializes a local file structure in the home directory to persist strategy and calendar data.
- The agent applies core rules, such as identifying the funnel stage (TOFU/MOFU/BOFU) before drafting any content.
- It utilizes the local content bank to source ideas and the brand voice memory to ensure tone consistency.
- Post-creation, the skill generates a distribution plan, ensuring the content is repurposed for maximum reach across all target channels.
Content Marketing Setup
To integrate this skill into your workflow, follow these steps within your terminal:
- Install the skill via the hub:
clawhub install content-marketing
- Initialize the skill by asking your agent to help with a content plan. It will request permission to create the local storage directory.
- Configure your brand guidelines by editing the generated
memory.mdfile:
nano ~/content-marketing/memory.md
- Review
setup.mdfor advanced integration patterns with other Openclaw Skills.
Content Marketing Data Schema & Taxonomy
The skill maintains a local-first data architecture to ensure privacy and speed. Data is organized as follows:
| Path | Purpose | Key Metadata |
|---|---|---|
~/content-marketing/memory.md |
Strategy & Voice | Tone, goals, and prohibited vocabulary. |
~/content-marketing/calendar.md |
Editorial Tracking | Dates, funnel stage, and distribution status. |
~/content-marketing/content-bank/ |
Idea Repository | Raw drafts, research notes, and evergreen ideas. |
~/content-marketing/analytics/ |
Performance Data | Engagement metrics and conversion notes. |
Content Marketing Advanced Features
- Automated repurposing workflows that generate 5+ platform-specific assets from a single pillar idea.
- Funnel alignment validation to ensure content focuses on specific conversion goals.
- Cross-skill integration with SEO and Growth-Hacker modules for enhanced reach.
- Persistent brand voice memory that adapts based on user feedback and successful past content.
- Strategic gap analysis within the editorial calendar to maintain a consistent market presence.
SKILL.md
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