An open-source SEO powerhouse that scores and optimizes content based on real-time SERP data and competitive analysis.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-optimizer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-optimizer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Optimizer?
Content Optimizer is a sophisticated technical tool designed to evaluate and enhance digital content for maximum search engine visibility. Acting as a robust open-source alternative to premium tools like Surfer SEO, it leverages Openclaw Skills to provide deep insights into keyword usage, entity coverage, and structural integrity.
By analyzing the current search engine results page (SERP) landscape, this skill allows developers and content strategists to move beyond guesswork. It provides a data-driven scoring system that evaluates content across seven critical categories, ensuring your output is not just readable, but mathematically competitive within its niche.
Content Optimizer Use Cases
- Benchmarking existing blog posts against top-ranking SERP competitors.
- Identifying content gaps by discovering missing entities and topics.
- Audit heading hierarchies to ensure optimal H1/H2/H3 structure.
- Evaluating readability scores to match target audience comprehension levels.
- Optimizing new content drafts for high-intent target keywords before publishing.
How Content Optimizer Works
- The user provides a target keyword to initiate a SERP landscape analysis.
- The skill aggregates data from top-ranking pages, including word counts, heading structures, and entity density.
- Content is submitted and parsed against the aggregated SERP benchmarks.
- A comprehensive score (0-100) is calculated based on seven distinct optimization categories.
- Actionable recommendations are generated to address specific gaps in word count, keywords, or depth.
Content Optimizer Setup
To integrate this functionality into your environment, install the package via your preferred manager and configure the Openclaw Skills environment variables.
# Install the content optimizer skill
openclaw install content-optimizer
# Configure your SERP API keys if required
export SERP_API_KEY="your_key_here"
Content Optimizer Data Schema & Taxonomy
The skill organizes its analysis into a structured scoring matrix to provide granular feedback on content health.
| Category | Weight | Metric |
|---|---|---|
| Keyword Usage | 20 pts | Presence in Title, H1, and lead paragraph |
| Word Count | 15 pts | Length relative to top 10 SERP results |
| Heading Structure | 15 pts | Hierarchy and H-tag distribution |
| Readability | 15 pts | Flesch-Kincaid Grade Level and sentence length |
| Entity Coverage | 15 pts | Presence of key topics found in competitor content |
| Content Depth | 10 pts | Vocabulary variety and paragraph structure |
| Internal Structure | 10 pts | Metadata length and title optimization |
Content Optimizer Advanced Features
- Entity gap analysis to identify specific terms used by competitors but missing from your draft.
- Flesch-Kincaid readability scoring for precise audience targeting.
- Automated heading suggestions based on competitive hierarchy patterns.
- Detailed score interpretation ranging from Poor (0-29) to Excellent (70-100).
- Integration with Openclaw Skills workflows for automated content auditing.
SKILL.md
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