Content Spy is a strategic research tool designed to document and analyze competitor posting behaviors to identify high-leverage content gaps and counter-programming opportunities.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-spy
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-spy using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Spy?
Content Spy is an essential resource for brands looking to move beyond a content strategy vacuum. By systematically tracking competitor sample sizes, analysis windows, and engagement signals, this Openclaw Skills asset enables developers and marketers to stop guessing and start building on proven market templates. It focuses on the highest-leverage research inputs, such as hook pattern analysis and promotional timing intelligence.
The skill moves beyond surface-level metrics like follower counts, instead prioritizing engagement depth and cross-competitor patterns. It provides a structured framework to map the content calendar patterns of 5-8 direct and aspirational competitors, allowing you to see exactly what content types resonate with your target audience and where competitors are leaving money on the table.
Content Spy Use Cases
- Identifying underserved audience needs through content gap matrix analysis.
- Optimizing posting schedules by finding low-competition time slots in the category calendar.
- Improving video retention by reverse-engineering high-performing hook patterns.
- Anticipating market saturation by mapping competitor promotional and sale timing.
- Counter-programming dominant players with differentiated tones or angles.
How Content Spy Works
- Define a competitor set including direct, aspirational, and adjacent brands to ensure a broad research base.
- Establish a tracking structure to record post dates, platforms, content types, and hook styles.
- Map content calendar patterns to identify posting frequency and promotional rotations.
- Sort performance data to isolate the top and bottom 20% of content based on engagement signals.
- Apply the Content Gap Matrix to cross-reference coverage against performance.
- Categorize the first 3 seconds of top performers to extract winning hook patterns.
- Generate actionable counter-programming recommendations based on identified gaps and timing opportunities.
Content Spy Setup
To implement the Content Spy framework within your environment, ensure you have the required reference files organized in your repository:
# Create the tracking directory
mkdir -p research/content-spy
# Initialize the tracking sheet (CSV or Markdown)
touch research/content-spy/tracking_log.md
# Pull in the recommended taxonomies
cp references/content-type-taxonomy.md research/content-spy/
Follow the provided quality checklist in assets/content-spy-checklist.md to ensure your competitor sample size and analysis window meet the strong decision criteria.
Content Spy Data Schema & Taxonomy
The skill organizes research data into a granular taxonomy to ensure consistent analysis across different team members.
| Data Point | Description | Example Tags |
|---|---|---|
| Content Type | The format of the post | Tutorial, Product Demo, Testimonial, Trend |
| Hook Type | The opening 3-second strategy | Question, Bold Claim, Visual Action, Reveal |
| Engagement Depth | Qualitative signal strength | High (Comments/Saves) vs. Low (Likes only) |
| Promotional Flag | Binary indicator of sales intent | Yes / No |
All findings are synthesized into a Content Gap Matrix, which categorizes opportunities into Proven Category, High-Value Gap, or Saturated/Avoid zones.
Content Spy Advanced Features
- Multi-competitor cross-referencing to find patterns that single-brand analysis misses.
- Counter-programming logic that suggests specific angles and timing based on competitor quiet periods.
- Integration with Openclaw Skills hook-pattern-tracker for automated first-3-second categorization.
- Promotion timing intelligence to predict and bypass competitor sale windows.
SKILL.md
Loading
Related Openclaw Skills
SLG Semantic Git Search
A local-first CLI tool that enables natural language searching and semantic indexing of git history without requiring API keys.
QQBot Connect
A powerful messaging skill for sending automated text, images, and files to QQ users and groups.
Nature + New Scientist AI News Aggregator
A precision tool for aggregating and summarizing top-tier AI and machine learning news from Nature and New Scientist.
Ad Creative Testing
A systematic framework for designing and executing statistically significant A/B tests for ad creatives and landing pages.
OKX API Integration
A comprehensive AI agent skill for programmatic trading, portfolio management, and real-time market analysis on the OKX exchange.
AEO Keyword Selector
An opinionated AI agent skill for selecting deterministic, question-format keywords while preventing site cannibalization.
Featured*
