A professional-grade skill for generating high-conversion marketing copy, intuitive UX text, and supportive product messaging using proven linguistic frameworks.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install copywriter
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install copywriter using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Copywriter?
The Copywriter skill is a robust tool designed for AI agents to craft compelling, user-centric text across various digital touchpoints. By leveraging this addition to your library of Openclaw Skills, you can automate the creation of everything from microcopy for UI elements to long-form marketing campaigns. It focuses on clarity, conciseness, and actionability, ensuring that every word serves a purpose in the user journey.
This skill integrates established formulas for buttons, headlines, and error messages, allowing developers and product teams to maintain a consistent voice and tone. Whether you are building a new SaaS platform or optimizing an existing landing page, incorporating these Openclaw Skills into your workflow streamlines the content creation process while adhering to industry best practices.
Copywriter Use Cases
- Designing intuitive button labels and CTAs that drive user action.
- Drafting user-friendly error messages that explain issues and provide solutions.
- Creating engaging empty state screens that guide users toward their next task.
- Writing persuasive headlines for landing pages and marketing emails.
- Developing consistent product announcements and release notes for user onboarding.
How Copywriter Works
- The AI agent identifies the specific copy context, such as UX, Marketing, Product, or Email.
- It selects the appropriate linguistic formula, such as Verb + Noun for buttons or Headline + Explanation + Action for empty states.
- The skill applies the designated Voice and Tone parameters to ensure brand consistency across all outputs.
- Power words are injected strategically to build trust, create urgency, or highlight immediate value.
- The generated text is passed through a five-point checklist to ensure it is clear, concise, specific, actionable, and scannable.
Copywriter Setup
To integrate the Copywriter skill into your agentic workflow, ensure you have your environment configured to use Openclaw Skills.
# Add the copywriter skill to your project directory
openclaw install agentic-insights/copywriter
# Verify the installation and metadata
openclaw info copywriter
Once installed, the agent can access the manifest and internal reference files to generate optimized messaging.
Copywriter Data Schema & Taxonomy
The skill uses a structured approach to categorize copy types and formulas to maintain high-quality output.
| Component | Description |
|---|---|
| Manifest | Defines the skill name, version (1.1), and author metadata. |
| Voice Profile | Core settings for professional, friendly, and supportive communication. |
| Formula Map | Logic for generating specific elements like Buttons, Errors, and CTAs. |
| Reference Docs | Markdown files in the references directory for specialized UX and marketing patterns. |
| Checklist | Validation steps including the 12-year-old test for clarity and scannability. |
Copywriter Advanced Features
- Dynamic Tone Switching: Automatically adjusts the emotional resonance of the copy based on user context, such as switching from success to urgency.
- Multi-Framework Headline Support: Access to specific templates for goal-oriented outcomes, benefit-driven lists, and pain-point reduction.
- Friction Removal Logic: Specialized processing for CTAs to minimize user hesitation during critical conversion events.
- Extensible Reference Library: Seamlessly link to custom organizational guidelines within Openclaw Skills to ensure brand alignment.
SKILL.md
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