A professional marketing copy toolkit designed to generate high-converting headlines, ad copy, and landing page content using proven psychological frameworks.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install copywriting-content
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install copywriting-content using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Copywriting?
The Copywriting skill is a specialized module within Openclaw Skills designed to streamline the creation of short-form marketing content. It moves beyond simple text generation by employing industry-standard conversion frameworks such as PAS (Problem, Agitation, Solution) and AIDA (Attention, Interest, Desire, Action) to ensure every word serves a specific strategic goal.
By integrating directly with your project context, this skill ensures brand voice consistency across all touchpoints. Whether you are drafting punchy CTA buttons or complex sales sequences, the tool prioritizes information gain and differentiation to help your brand stand out in crowded markets.
Copywriting Use Cases
- Drafting high-converting headlines and subheadlines for SaaS landing pages.
- Generating platform-specific ad copy for Google, Meta, or LinkedIn campaigns.
- Creating persuasive email sequences using BAB (Before, After, Bridge) frameworks.
- Optimizing CTA button text to increase click-through rates by focusing on value-based action verbs.
- Refining brand voice and positioning for short-form marketing assets.
How Copywriting Works
- The agent first scans for project context files like .claude/project-context.md to align with your brand positioning and value proposition.
- It identifies the specific marketing context (e.g., ad, email, or landing page) and the target audience's pain points.
- A specific copywriting framework is selected (PAS, AIDA, or BAB) based on the conversion goal.
- The skill generates multiple headline variants using proven formulas to ensure maximum engagement.
- The final output is structured into a logical flow including the body copy, CTA options, and potential A/B test suggestions.
Copywriting Setup
To activate the copywriting features within your environment, ensure your project context is defined:
mkdir -p .claude && touch .claude/project-context.md
# Define your Positioning, Value Proposition, and Brand Voice in this file
Once the context is set, invoke the skill by asking the agent to write marketing copy or optimize existing headlines.
Copywriting Data Schema & Taxonomy
The skill organizes copywriting assets based on the following taxonomy:
| Data Component | Description | Metadata Examples |
|---|---|---|
| Frameworks | Logical structures used for persuasion | PAS, AIDA, BAB, FAB |
| Headline Formulas | Templates for high-engagement titles | How-to, Numbered Lists, Before-After |
| Context Types | The channel or medium for the copy | Ad, Landing Page, Email, CTA |
| Success Metrics | Indicators of copy performance | Awareness, Conversion, Retention |
Copywriting Advanced Features
- Multi-framework output: Compare how your copy sounds using PAS versus BAB structures.
- Context-aware differentiation: Analyzes competitor messaging to suggest unique 'Information Gain' angles.
- Cross-skill integration: Seamlessly hand off short-form copy to the landing-page-generator or email-marketing skills.
- SERP Optimization: Automatically constrains headline lengths to under 60 characters for search engine visibility.
SKILL.md
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