A professional automation skill for scoring, routing, and managing lead follow-up cadences from major advertising platforms.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install crm-lead-manager
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install crm-lead-manager using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Ads CRM Lead Manager?
The Ads CRM Lead Manager is a specialized tool designed to maximize the ROI of advertising spend by streamlining the transition from lead capture to sales conversion. As a core component of the Openclaw Skills ecosystem, it automates the evaluation of leads generated via Meta, Google Ads, TikTok, and YouTube, ensuring that every prospect is handled according to its specific value and urgency.
By implementing this skill, teams can move away from manual sorting and generic follow-up scripts. The Ads CRM Lead Manager focuses on high-signal data points to create actionable routing plans, enforce response SLAs, and identify pipeline leakage before it impacts the bottom line. It provides a technical framework for businesses to scale their advertising efforts while maintaining strict quality control over their sales pipeline.
Ads CRM Lead Manager Use Cases
- Automating lead scoring for multi-channel campaigns on Meta and TikTok.
- Enforcing strict response SLAs for high-intent leads to increase close rates.
- Routing leads to specific sales queues based on geographic region or language fit.
- Identifying and recovering leaked leads through automated pipeline risk alerts.
How Ads CRM Lead Manager Works
- The skill ingests lead data and validates the incoming schema against the required input contract.
- It applies a multi-factor scoring logic based on intent, fit, and urgency metrics.
- Based on the score, leads are routed to the appropriate owner queues or enrichment pipelines.
- It establishes a clear follow-up cadence and monitors for any potential SLA breaches.
- Continuous reporting highlights leakage points and provides feedback loops to adjust ad targeting.
Ads CRM Lead Manager Setup
To deploy this skill within your environment, ensure you have the Openclaw Skills CLI installed and execute the following command:
openclaw install crm-lead-manager
After installation, define your lead_source and qualification_goal within your configuration to begin processing lead payloads.
Ads CRM Lead Manager Data Schema & Taxonomy
The Ads CRM Lead Manager uses a structured data format to ensure compatibility between ad platforms and CRMs.
| Key Field | Purpose | Example |
|---|---|---|
| lead_source | Identifies the originating ad platform | Meta, Google Ads |
| lead_payload_fields | The raw data captured from the lead form | email, company_size |
| score | The calculated priority of the lead | 85/100 |
| route_to | The designated sales team or queue | enterprise-sales |
| sla_hours | The deadline for the first contact attempt | 4 |
The skill outputs a Lead Intake Validation report and a Routing and Ownership Plan for each processed entry.
Ads CRM Lead Manager Advanced Features
- Multi-market routing maps for global sales team distribution.
- Automated enrichment triggers for leads with missing or low-quality data fields.
- Stop-loss conditions for ad spend when tracking breakage or high-risk billing issues are detected.
- Platform-specific guidance for demand-capture (Google Ads) vs. creative-testing (TikTok Ads) workflows.
SKILL.md
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