A systematic intelligence framework to track competitors, generate sales battlecards, and drive strategic C-Suite decision-making.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install cs-competitive-intel
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install cs-competitive-intel using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitive Intelligence?
The Competitive Intelligence skill provides a comprehensive framework for systematic competitor tracking designed for modern growth teams. Instead of reactive observation, it delivers intelligence that drives real decisions for CMO positioning, CRO battlecards, and CPO roadmap prioritization. By implementing this skill within Openclaw Skills, developers and strategists can automate the collection and analysis of market data to maintain a clear competitive advantage.
Built on a 5-layer intelligence system, the skill helps organizations identify threats across a 2x2 matrix, track shifts in pricing or messaging, and perform deep-dive win/loss analysis. It ensures that competitive data doesn't just sit in a silo but becomes an actionable part of the product and sales lifecycle.
Competitive Intelligence Use Cases
- Automating the creation of sales battlecards to improve win rates against specific rivals.
- Mapping the competitive landscape to identify direct threats, indirect alternatives, and future market entrants.
- Performing feature gap analysis to identify product moats and prioritize the engineering roadmap.
- Conducting structured win/loss interviews to understand the deciding factors in high-value deals.
How Competitive Intelligence Works
- Define the competitive space by categorizing companies into the 2x2 Threat Matrix based on ICP and problem alignment.
- Monitor eight critical dimensions of intelligence including product moves, pricing changes, and hiring signals.
- Apply analysis frameworks like SWOT and competitive positioning maps to interpret gathered data.
- Generate targeted output formats such as battlecards for sales teams or feature gap summaries for product leaders.
- Execute a scheduled intelligence cadence to ensure all stakeholders are updated on market moves monthly or quarterly.
Competitive Intelligence Setup
The Competitive Intelligence skill is accessible via the CLI within your AI agent environment. Use the following commands to initialize and manage your intelligence data:
/ci:landscape # Map your competitive space (direct, indirect, future)
/ci:battlecard [name] # Build a sales battlecard for a specific competitor
/ci:winloss # Analyze recent wins and losses by reason
/ci:update [name] # Track what a competitor did recently
/ci:map # Build a competitive positioning map
Competitive Intelligence Data Schema & Taxonomy
This skill organizes market intelligence into a structured taxonomy to ensure data integrity across Openclaw Skills workflows:
| Data Component | Format | Key Metadata |
|---|---|---|
| Competitor Profile | Markdown | ICP Focus, Funding, Strengths, Weaknesses |
| Battlecards | Template | Quick Disarms, Why We Win, Why We Lose |
| Threat Matrix | Table | Direct, Indirect, and Future categorizations |
| Feature Gap | Matrix | Comparison of Moats vs. Roadmap Gaps |
| Win/Loss Data | JSON/List | ACV, Tenure, Deciding Factor, Competitor |
All intelligence is stored in a centralized repository to serve as a single source of truth for the organization.
Competitive Intelligence Advanced Features
- Trigger-based alerts for competitor funding rounds, pricing changes, or major feature launches.
- Integration of hiring signals as a leading indicator for future product roadmap shifts.
- Automated generation of C-Suite summaries for monthly leadership reviews.
- Structured win/loss interview scripts designed to extract high-signal data from churned accounts.
- Support for multi-axis positioning maps to visualize differentiation for different buyer personas.
SKILL.md
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