A comprehensive full-stack marketing engine that automates website audits, content generation, SEO, and multi-channel campaign execution.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install eb-marketing
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install eb-marketing using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Marketing Execution Skill?
The Marketing Execution skill is a professional-grade toolkit designed to empower AI agents within the ecosystem of Openclaw Skills. It functions as a complete marketing department, capable of performing everything from high-level website audits to granular copywriting analysis. By identifying specific business types such as SaaS, E-commerce, or Agencies, the skill tailors its analysis to focus on the metrics that matter most, such as trial-to-paid conversion or local SEO consistency.
This skill is built for entrepreneurs and agency owners who need to scale their output without sacrificing quality. It integrates seamlessly with other Openclaw Skills to provide a unified marketing strategy that covers search engine optimization, social media planning, and conversion rate optimization. By using weighted scoring systems and industry-standard frameworks like PAS and AIDA, it delivers actionable, revenue-focused insights that are ready for immediate implementation.
Marketing Execution Skill Use Cases
- Conduct a deep-dive marketing audit with weighted scoring across five analysis tracks using Openclaw Skills.
- Generate a 30-day social media content calendar with platform-specific hooks and hashtags.
- Create high-converting email sequences for welcome series, cart abandonment, or product launches.
- Perform a technical SEO audit to identify content gaps, schema opportunities, and E-E-A-T improvements.
- Analyze competitor messaging and pricing to develop a robust market positioning strategy.
- Build professional client proposals with three-tier pricing and projected ROI calculations.
How Marketing Execution Skill Works
- The AI agent analyzes the target URL or business description to detect the business type (e.g., Creator, Marketplace, or SaaS).
- Based on the detection, the skill adjusts its analysis focus, such as prioritizing AOV for E-commerce or trust signals for Agencies.
- The user triggers a specific command like audit, copy, or ads to initiate the specialized workflow.
- The system processes data using integrated frameworks and parallel analysis tracks to ensure comprehensive coverage.
- Reports are generated in Markdown format, following strict output standards that prioritize actionable recommendations over theoretical advice.
- All outputs are graded on a 0-100 scale, providing a clear benchmark for marketing performance.
Marketing Execution Skill Setup
To deploy the Marketing Execution skill within your environment of Openclaw Skills, follow these steps:
# Navigate to your agent's skills directory
cd ~/.openclaw/skills
# Install the marketing skill and its reference frameworks
git clone https://github.com/openclaw/skill-marketing.git .
# Ensure the reference files are accessible in the /references directory
ls ./references/
Once installed, your agent will have access to the full suite of marketing commands. Make sure to populate your brand guidelines in the brand-voice module for even more personalized output.
Marketing Execution Skill Data Schema & Taxonomy
The Marketing Execution skill utilizes a structured metadata taxonomy and file-based organization to manage its outputs within Openclaw Skills.
| Data Type | File Reference | Primary Purpose |
|---|---|---|
| Audit Reports | MARKETING-AUDIT.md |
Strategic overview and weighted scoring |
| Copywriting | COPY-SUGGESTIONS.md |
Framework-based rewrites (PAS, AIDA) |
| Email Logs | EMAIL-SEQUENCES.md |
Multi-day automated sequence drafting |
| Ad Metadata | AD-CAMPAIGNS.md |
Platform-specific targeting and copy |
| Benchmarks | references/benchmarks.md |
ROAS, CPA, and industry-standard conversion rates |
Marketing Execution Skill Advanced Features
- Cross-skill integration where the audit command informs the data-backed logic of client proposals and landing page analysis within Openclaw Skills.
- Parallel analysis tracks that evaluate SEO, Brand Trust, and Conversion Optimization simultaneously.
- Automated business type detection that reshapes the entire analysis rubric based on signals like pricing tiers or Google Maps embeds.
- Revenue-focused optimization using Revenue-Per-Visitor (RPV) calculations for funnel analysis.
- Multi-channel consistency engine that aligns social media calendars with email sequences and ad campaigns.
SKILL.md
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