A professional-grade advertising architect that generates multi-channel campaign strategies, keyword research, and budget allocations for e-commerce brands.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install ecommerce-advertising
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install ecommerce-advertising using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is E-Commerce Advertising Planner?
The E-Commerce Advertising skill is a comprehensive tactical engine designed for Openclaw Skills users to bridge the gap between product launch and profitable scaling. It automates the complex process of cross-platform planning, providing developers and marketers with data-driven insights for Amazon PPC, Google Ads, Meta, TikTok, and Pinterest. By synthesizing market data and competitor intelligence, it creates a cohesive full-funnel roadmap tailored to specific profit margins and business stages.
This tool is particularly valuable for agencies and independent sellers who need to move beyond single-channel marketing. It leverages web search capabilities to extract real-time competitor angles and audience pain points, ensuring that every ad copy headline and campaign structure is grounded in current market reality. Whether you are managing a $1,000 test budget or scaling a $10,000+ monthly spend, this skill provides the benchmarks and architectures needed for success.
E-Commerce Advertising Planner Use Cases
- Planning a multi-channel launch for new products on Amazon and Shopify.
- Determining the most profitable ad budget allocation between search-driven (Google) and discovery-driven (TikTok) platforms.
- Conducting deep competitor ad analysis to identify creative gaps and untapped keyword opportunities.
- Generating platform-specific ad copy and hooks based on customer sentiment mined from reviews.
- Setting realistic KPI targets including ACoS, ROAS, and Max CPA based on industry benchmarks.
How E-Commerce Advertising Planner Works
- Data Intake: The skill parses your prompt for product details, target markets, sales platforms, and financial constraints like margins and budgets.
- Contextual Refinement: It initiates a focused follow-up sequence to determine primary goals (Launch vs. Profit) and brand positioning.
- Market Intelligence: Utilizing web_search and web_fetch, the skill identifies seed keywords, analyzes competitor channel presence, and scrapes review data for persona building.
- Strategic Architecture: Based on the product type (e.g., visual vs. search-driven), it selects primary and secondary channels and applies a 70-20-10 budget allocation rule.
- Output Generation: It produces a complete Markdown report featuring keyword tables, campaign structures (Exact/Phrase/Auto), and ready-to-use ad copy templates.
E-Commerce Advertising Planner Setup
To add this advertising planner to your local environment, use the following command from your terminal:
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-advertising -g
No API keys are required to run the core planning logic, as it leverages integrated search tools for data gathering.
E-Commerce Advertising Planner Data Schema & Taxonomy
The skill organizes its output into a structured marketing plan with the following data taxonomy:
| Section | Data Points Included |
|---|---|
| Keyword Data | Search volume estimates, competition density (Low/Med/High), and suggested bid ranges per platform. |
| Competitor Intel | Active ad channels, marketing angles, and identified market gaps. |
| Audience Personas | Demographic hints, core motivations, and pain points extracted from Reddit and Amazon reviews. |
| Budget Framework | Calculated Break-even ROAS, Target ROAS, and Max CPA targets. |
| Ad Templates | Platform-specific strings (Headline 1-3, Descriptions, TikTok Hooks). |
E-Commerce Advertising Planner Advanced Features
- Cross-Channel Synchronization: Aligns messaging across Amazon, Google Shopping, and Meta retargeting for a unified brand voice.
- Dynamic Bid Estimator: Provides real-time CPC benchmarks for 2025-2026 across different e-commerce categories.
- Competitor Gap Analysis: Uses automated web fetching to scan the Facebook Ad Library and TikTok for competitor creative strategies.
- Lifecycle-Aware Optimization: Adjusts KPI targets and strategy recommendations based on whether the business is in the Launch, Growth, or Mature stage.
- Multi-Store Support: Simultaneously plans strategies for Shopify, Walmart, eBay, and TikTok Shop ecosystems.
SKILL.md
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