A comprehensive system for designing, marketing, and managing Web3 grants programs to attract high-quality developers and community contributors.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install grants-program-marketing
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install grants-program-marketing using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Grants Program Marketing?
The Grants Program Marketing skill is a strategic operational framework designed specifically for DAO contributors, protocol marketing leads, and grants committee members. By leveraging this system within your Openclaw Skills library, you can transform a simple funding pot into a professional ecosystem growth engine. It prioritizes high-signal applicant acquisition over noise, ensuring that every dollar deployed serves the long-term mission of the protocol.
This skill addresses the entire lifecycle of a grants program, from initial strategy and tier design to application review and impact reporting. It helps teams position their funding opportunities competitively against other DAOs while providing the tools to communicate results transparently to the community.
Grants Program Marketing Use Cases
- Designing the structure and tiers for a new DAO grants round or a V2 redesign.
- Increasing applicant quality through targeted acquisition strategies on X, Discord, and LinkedIn.
- Creating professional grants page copy that clearly defines what the protocol does and does not fund.
- Implementing a standardized scorecard for the grants committee to evaluate technical feasibility and ecosystem fit.
- Generating impact reports and grantee spotlights to showcase the value delivered to the protocol treasury.
How Grants Program Marketing Works
- Strategy Intake: The skill identifies the protocol's mission, budget, and ideal builder profiles to establish a foundation.
- Positioning & Design: It crafts a unique identity for the program and defines specific funding tiers and timelines.
- Acquisition Planning: It generates a multi-channel marketing strategy including thread templates and direct outreach lists.
- Review & Evaluation: The skill provides a structured scorecard and red-flag checklist to filter applications during the review period.
- Communications & Reporting: It automates the creation of results announcements and quarterly impact reports for DAO governance.
Grants Program Marketing Setup
To integrate this capability into your workflow, ensure the skill is registered in your local environment. This is a vital addition to your collection of Openclaw Skills for ecosystem management.
# Standard installation via the CLI
openclaw skills:add grants-program-marketing
Once installed, you can trigger the module by asking the agent to launch a grants program or design an applicant review framework.
Grants Program Marketing Data Schema & Taxonomy
The skill organizes grants data into several structured formats to ensure consistency across the ecosystem:
| Data Component | Format | Description |
|---|---|---|
| Program Positioning | Markdown | Mission, tagline, and differentiator statements. |
| Grant Tiers | Table | Detailed breakdown of budget ranges and turnaround times. |
| Review Scorecard | List | A 0-5 scoring system across 7 criteria including technical feasibility. |
| Communications | Templates | Pre-formatted announcement threads and spotlight posts. |
| Impact Report | Structured Report | Comprehensive overview of treasury usage and ecosystem metrics. |
Grants Program Marketing Advanced Features
- Multi-stage evaluation hooks that separate technical review from community sentiment.
- Automated generation of 'What We Don't Fund' lists to reduce low-quality application volume.
- Tailored interview question generation based on specific applicant project types.
- Integration with GitHub metrics for automated tracking of grantee deliverable status.
- Strategic alignment modules to ensure grants support current protocol roadmap priorities.
SKILL.md
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