A battle-tested growth hacking playbook and framework designed to systematically drive user acquisition, activation, and retention for startups, B2B SaaS, and developer tools.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install growth-hacking
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install growth-hacking using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Growth Hacking — Startup Growth Tactics & Viral Loops?
The Growth Hacking skill provides a comprehensive, data-driven methodology for implementing high-leverage growth strategies across the entire product funnel. Inspired by successful playbooks from industry leaders like HeyGen, Notion, Vercel, and Supabase, this skill translates abstract growth concepts into programmatic, sprint-based execution workflows.
By deploying this Openclaw Skills asset, development and product teams can establish a structured growth engine within 90 days. It replaces guesswork with systematic experimentation, featuring structured models for ICE scoring, viral loop design, multichannel acquisition stacking, onboarding optimization, and habit-forming retention engineering.
Growth Hacking — Startup Growth Tactics & Viral Loops Use Cases
- Designing embedded viral loops and referral mechanics to drive organic, product-led growth (PLG).
- Prioritizing growth ideas systematically using the objective ICE scoring methodology.
- Managing rapid 2-week growth experimentation sprints to find scalable acquisition channels.
- Auditing and optimizing the onboarding funnel to reduce time-to-value and accelerate user activation.
- Building habit-forming retention triggers and re-engagement workflows to structurally mitigate user churn.
- Mapping out comprehensive product analytics using the full AARRR funnel metrics framework.
How Growth Hacking — Startup Growth Tactics & Viral Loops Works
- Ideation & Prioritization: Brainstorm potential growth tactics and evaluate each against the ICE scoring model based on Impact, Confidence, and Ease.
- Sprint Planning: Select the highest-scoring experiments to move into a rigorous 2-week testing cycle.
- Execution & Minimum Viable Experiments: Build and deploy targeted experiments to capture a minimum of 100 data points per initiative.
- Analysis & Iteration: Review funnel performance metrics to eliminate underperforming tactics and double down on successful variants.
- Funnel Integration: Embed proven mechanics—such as viral loop triggers, onboarding optimization, or retention hooks—permanently into the core product architecture.
Growth Hacking — Startup Growth Tactics & Viral Loops Setup
Install the skill using the Openclaw Skills hub manager:
clawhub install growth-hacking
Growth Hacking — Startup Growth Tactics & Viral Loops Data Schema & Taxonomy
Upon deployment, this skill organizes growth data and metadata across the following structures:
Core Experiment Evaluation
| Variable | Definition | Scale |
|---|---|---|
| Impact | The projected degree of funnel movement if the experiment succeeds. | 1 - 10 |
| Confidence | Technical or data-backed certainty regarding successful execution. | 1 - 10 |
| Ease | The operational simplicity and speed to deploy the experiment. | 1 - 10 |
| ICE Score | The aggregated prioritization metric calculated as (Impact + Confidence + Ease) / 3. |
1 - 10 |
The AARRR Funnel Architecture
- Acquisition: Tracks acquisition cost (CAC) and traffic volume breakdown across channels (SEO, Reddit/HN, Product Hunt, Outbound).
- Activation: Monitors the percentage of users achieving their "Aha moment" and the precise time-to-first-value (TTFV).
- Retention: Evaluates user cohorts across Day 1, Day 7, and Day 30 parameters to map structural churn.
- Revenue: Aggregates core business health markers including MRR, ARR, ARPU, and LTV.
- Referral: Gauges word-of-mouth efficiency by calculating the overall viral coefficient (K-factor).
Growth Hacking — Startup Growth Tactics & Viral Loops Advanced Features
- Multi-Type Viral Engine: Programmatic blueprints for 4 unique viral mechanics including inherent virality, incentivized referrals, social proof loops, and content virality.
- K-Factor Optimization Checklist: Embedded logical workflows to measure and scale your user-to-invite conversion rates past the K > 1.0 hyper-growth threshold.
- Aha Moment Identification Framework: Analytical pathways to isolate the top 20% of retained users and realign onboarding steps to mirror their actions.
- Habit Loop Automation Hooks: Pre-configured Trigger-Action-Reward-Investment schemas designed to embed SaaS products natively into daily user workflows.
- Multi-Channel Stacking Formula: Phased execution playbooks mapping operational scaling across SEO, community seeding, and targeted outbound channels over a 12-month horizon.
SKILL.md
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