A specialized AI engine designed to transform generic or weak script openers into high-retention, creator-native hooks for short-form video content.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install hook-rewriter
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install hook-rewriter using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Hook Rewriter?
The Hook Rewriter is a high-performance utility within the Openclaw Skills ecosystem designed to solve the critical problem of low viewer retention. In the fast-paced world of TikTok Shop and social commerce, the first 3 seconds determine a video's success. This skill analyzes existing headlines, scripts, or hooks and reconstructs them into multiple high-impact variants that feel authentic and non-corporate.
By leveraging the framework of Openclaw Skills, this tool ensures your content avoids the 'AI-generated' or 'overly polished' feel that modern audiences ignore. It focuses on earned attention through curiosity gaps, social proof, and contrarian framing, making it an essential asset for performance marketers and content creators.
Hook Rewriter Use Cases
- Strengthening weak TikTok or Reel video openers to increase watch time.
- Generating multiple hook variants for A/B testing in paid social campaigns.
- Humanizing generic or ad-like scripts into natural creator-native voices.
- Creating diverse angles for affiliate marketing briefs without rewriting entire scripts.
- Rapidly iterating on headlines for ecommerce product launches.
How Hook Rewriter Works
- Diagnosis: The skill analyzes the original hook to identify why it lacks impact (e.g., too vague, too salesy, or boring).
- Angle Identification: It extracts the core value proposition or product claim to ensure the rewrite remains relevant to the body content.
- Pattern Application: Using a library of proven psychological triggers, it generates 5-10 distinct rewrites across different patterns.
- Alignment Check: The AI verifies that the hooks align with platform-specific nuances and legal safety constraints.
- Prioritization: It suggests the top 2-3 most effective hooks to prioritize for initial production or testing.
Hook Rewriter Setup
To deploy the Hook Rewriter within your AI agent environment, ensure your Openclaw Skills directory is correctly mapped. You can initialize the skill using the following configuration steps:
# Navigate to your agent directory
cd my-ai-agent
# Add the Hook Rewriter skill definition
openclaw install hook-rewriter
# Verify installation
openclaw skills list
Hook Rewriter Data Schema & Taxonomy
The Hook Rewriter organizes output based on psychological triggers and testing feasibility. Data is typically structured as follows:
| Component | Description |
|---|---|
| Diagnosis | A brief technical breakdown of the original hook's weaknesses. |
| Variant List | A collection of 5-10 rewrites categorized by pattern (Curiosity, Proof, etc.). |
| Pattern Labels | Metadata tags identifying the specific psychological angle used. |
| Best-Use Notes | Contextual advice on which platform or audience segment fits each variant. |
| Safety Layer | Alternative rewrites provided if the original input contains high-risk claims. |
Hook Rewriter Advanced Features
- Multi-Pattern Diversity: Generates hooks across distinct families like Curiosity Gap, Contrarian, and Proof-led rather than just synonyms.
- Legal Safety Filtering: Automatically flags overclaiming language and provides safer alternatives for regulated industries.
- Creator-Native Voicing: Specifically tuned to remove 'marketing speak' and replace it with conversational, high-retention syntax.
- Integrated A/B Planning: Provides explicit recommendations on which hooks to pair for the most effective split-testing results.
SKILL.md
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