A sophisticated intelligence orchestration skill that uncovers what audiences are searching for through intent mapping and deep SERP analysis.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install industry-research
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install industry-research using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Industry Research Skill?
The Industry Research skill for Openclaw Skills is a technical powerhouse designed to move beyond surface-level competitor tracking and dive into the psyche of the target audience. By orchestrating a multi-tool workflow involving Ahrefs, Firecrawl, and Exa, it identifies high-value keyword clusters, categorizes search intent, and extracts the literal language used by potential customers in forums and communities.
This skill transforms raw search data into a structured intelligence brief, focusing on the "why" behind search queries. It enables developers and marketers to identify underserved content angles and transactional opportunities that competitors have overlooked, providing a clear roadmap for SEO and product positioning.
Industry Research Skill Use Cases
- Mapping search intent for new product launches to align content with user needs.
- Identifying high-traffic content gaps where current SERP results are weak or irrelevant.
- Extracting verbatim audience pain points from Reddit and niche forums for messaging optimization.
- Automating routine industry pulse checks and keyword difficulty assessments via cron jobs.
How Industry Research Skill Works
- Retrieves existing product marketing context to define client goals, seed keywords, and target competitors.
- Executes high-precision keyword research using Ahrefs MCP or REST API to cluster topics by intent and volume.
- Conducts deep audience scraping via Exa and Firecrawl to capture real-world questions and emotional triggers from social platforms.
- Performs a content gap analysis by scraping top-ranking competitor pages to find missing information or outdated content.
- Compiles a comprehensive, 3,000-5,000 word intelligence artifact formatted for easy consumption by downstream AI agents.
Industry Research Skill Setup
Ensure your environment has the necessary API credentials configured. This skill leverages the Openclaw Skills ecosystem for seamless tool orchestration.
# Set your required API keys
export AHREFS_API_KEY="your_key_here"
export EXA_API_KEY="your_key_here"
export FIRECRAWL_API_KEY="your_key_here"
# The skill will automatically detect these via MCP or environment variables
Industry Research Skill Data Schema & Taxonomy
The skill generates a structured Markdown artifact located at .agents/industry-research-{client}.md. It organizes data into the following key sections:
| Section | Data Included |
|---|---|
| Intent Map | Keyword clusters, volume, difficulty, and Informational vs. Transactional split. |
| Audience Signals | Verbatim questions from PAA and pain points extracted from Reddit/forums. |
| Content Gaps | Underserved angles and specific queries where competitors are weak. |
| Landscape | Competitor positioning, site structure maps, and unclaimed messaging angles. |
Industry Research Skill Advanced Features
- Multi-agent context awareness: Automatically reads local marketing context files before initiating research.
- Intent-driven clustering: Groups keywords based on SERP overlap rather than just linguistic similarity.
- Automated rate-limit management: Intelligently handles Ahrefs and Firecrawl budget caps during deep research runs.
- Localized intelligence: Supports geographic-specific research (defaulting to US) for regional SEO strategy.
SKILL.md
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