A strategic visualization tool for analyzing the gap between customer importance and product performance across key buying factors.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install kpc-comb
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install kpc-comb using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Key Purchase Criteria (KPC) Comb?
The KPC Comb is a sophisticated framework designed for Openclaw Skills that enables developers and product strategists to map out Key Purchase Criteria. By comparing the relative importance of buying factors against actual performance, this skill provides a visual 'comb' chart that highlights where a product excels and where it falls short of market expectations.
This skill is essential for competitive positioning, allowing users to move beyond gut feeling into data-driven strategy. It categorizes factors into Product, Price, Service, Brand, and Convenience, ensuring a holistic view of the customer decision-making process.
Key Purchase Criteria (KPC) Comb Use Cases
- Competitive gap analysis to identify where rivals are outperforming your product on high-priority criteria.
- Product roadmap prioritization by focusing development resources on high-importance, low-performance 'Fix Priority' areas.
- Sales and marketing messaging refinement based on verified competitive advantages (strengths).
- Stakeholder reporting using visual comb charts to demonstrate strategic alignment.
How Key Purchase Criteria (KPC) Comb Works
- The user triggers the skill by providing a product or category as an argument to Openclaw Skills.
- The agent identifies the relevant Key Purchase Criteria (KPC) for that specific market segment.
- The skill assigns importance scores (1-10) and evaluates performance against major competitors.
- A Comb Visualization is generated to categorize criteria into Fix Priority, Maintain, or Differentiator groups.
- The skill outputs a structured strategic implication summary and a prioritized action plan.
Key Purchase Criteria (KPC) Comb Setup
To integrate this skill into your local environment, ensure you have the Openclaw Skills CLI installed and then add the kpc-comb definition:
# Install via Openclaw CLI
openclaw install kpc-comb
# Trigger an analysis
openclaw run kpc-comb "SaaS CRM Platform"
Key Purchase Criteria (KPC) Comb Data Schema & Taxonomy
The skill organizes data into a structured hierarchy to ensure clarity in strategic planning:
| Data Point | Description | Format |
|---|---|---|
| Criterion | The specific buying factor (e.g., Price, Quality) | String |
| Importance | Weight assigned by customer priority (1-10) | Integer |
| Performance | Internal or brand performance score | Integer |
| Competitor Score | Performance score of a primary rival | Integer |
| Gap | The mathematical difference between internal and competitor scores | Signed Integer |
All generated outputs are saved as Markdown files with embedded ASCII visualizations for easy version control and sharing.
Key Purchase Criteria (KPC) Comb Advanced Features
- Multi-competitor benchmarking support for side-by-side market comparisons.
- Custom category hooks to add industry-specific criteria beyond standard product/price categories.
- Weighted customer segment analysis to tailor the comb visualization for different personas.
- Automated action plan generation based on the calculated 'Importance vs. Performance' delta.
SKILL.md
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