Turn campaign details into polished poster copy, multiple visual directions, and image-generation prompts ready for design or production.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install marketing-poster
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install marketing-poster using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Marketing Poster?
Marketing Poster is an Openclaw Skills tool for creating complete marketing poster briefs from campaign information. It organizes the message into a clear headline, supporting copy, up to three benefit points, one call to action, and essential event details.
For each copy direction, the skill develops a matching visual concept with a focal subject, style, colors, composition, and reserved space for text. It also supplies reusable image-generation prompts in Chinese and English, helping marketers and designers move from brief to production-ready poster plan.
Marketing Poster Use Cases
- Create posters for events, promotions, product launches, recruitment campaigns, and social media sharing.
- Generate poster copy alongside visual concepts and image-generation instructions.
- Develop alternative campaign angles, such as benefit-led, atmosphere-focused, or scarcity-driven messaging.
- Prepare visual briefs for different formats, including portrait 3:4, square 1:1, and landscape 16:9.
- Adapt delivery recommendations for online publishing or print production.
How Marketing Poster Works
- Confirm the campaign topic and core selling point. Gather the time, location, target audience, brand tone, aspect ratio, and delivery format when available; identify any assumptions if details are missing.
- Build a message hierarchy: a concise benefit-led headline, explanatory subhead, up to three benefit points, one clear call to action, and supporting terms or event details.
- Create three copy alternatives from distinct angles, such as benefits, atmosphere, or urgency, with different headline and subhead combinations.
- Pair each copy direction with a visual brief describing the focal subject or scene, style, color palette, composition, lighting, text-safe area, and elements to avoid.
- Write a reusable image-generation prompt for each concept in Chinese and English tag format.
- Review the poster plan for readable hierarchy, accurate promotional claims, reserved text space, appropriate sizing, and online or print requirements.
Marketing Poster Setup
No separate installation command, dependency, or configuration file is specified in the provided skill documentation. Use the skill through an AI coding agent environment where it is available, then provide the campaign brief.
Required input:
- Campaign or event topic.
- Core selling point.
Helpful optional details include dates and location, target audience, brand tone, aspect ratio, and whether the poster is for online use or print. If these are omitted, the skill fills gaps with common-sense assumptions and states them in the output.
Example request:
Create a marketing poster plan for a spring product launch.
Core selling point: introductory pricing and a free sample.
Audience: young professionals. Tone: energetic and modern.
Format: portrait 3:4 for online promotion.
Marketing Poster Data Schema & Taxonomy
The skill documents a structured response template rather than a file or persistent data schema. Its output is organized as follows:
| Section | Contents |
|---|---|
| Campaign elements | Topic, time and location, audience, brand tone, and aspect ratio |
| Copy layer | Headline, subhead, up to three benefits, single CTA, and notes or terms |
| Visual layer | Main subject or scene, style references, colors, lighting, composition, text-safe area, and visual exclusions |
| Image prompts | One Chinese-language prompt and one English-tag version per concept |
| Delivery guidance | Print or online recommendations and relevant production considerations |
The default plan contains three alternative concepts. The skill does not specify generated files, metadata storage, or a persistent taxonomy. For print, its guidance calls for 300 dpi, CMYK, and 3 mm bleed; RGB is suitable for online-only use.
Marketing Poster Advanced Features
- Produces three campaign directions, including benefit-driven, mood-driven, and scarcity-oriented options.
- Creates bilingual image-generation prompts for each visual concept.
- Reserves clean text-safe space and defines a single visual focal point to support readable poster layouts.
- Adapts guidance to portrait, square, or landscape aspect ratios and to online or print delivery.
- Applies copy safeguards: concise benefit-led headlines, one clear CTA, accurate offer details, and no unsupported superlative claims or misleading discounts.
- Includes production checks for print specifications, readable fine print, audience-appropriate people and styling, and alignment between campaign tone and visual direction.
SKILL.md
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