A professional framework providing actionable guidelines and SOPs for executing media relations and public relations campaigns.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install media-relations
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install media-relations using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Media Relations?
The Media Relations skill is a comprehensive toolkit designed for Openclaw Skills users to manage public relations and media outreach with precision. It bridges the gap between high-level strategy and ground-level execution by providing standardized operating procedures (SOPs) and core metrics tracking.
By leveraging this skill, developers and marketing teams can ensure consistency in their communications, maintain rigorous compliance with local regulations, and build a sustainable knowledge base for long-term media influence.
Media Relations Use Cases
- Defining business objectives and core KPIs for a new product launch press cycle.
- Establishing a standardized operating procedure for managing media inquiries.
- Creating data dashboards to monitor PR campaign performance and media mentions.
- Conducting pilot runs for small-scale media outreach to test messaging before a full rollout.
- Ensuring data privacy and regulatory compliance during regional media campaigns.
How Media Relations Works
- Scope Definition: The skill assists in identifying necessary resources, key stakeholders, and project timelines.
- SOP Development: It generates structured workflows and step-by-step instructions for media engagement.
- Data Integration: Users are guided through setting up dashboards and data ingestion pipelines for real-time reporting.
- Pilot Testing: The system supports low-traffic pilot programs to validate the communication strategy.
- Optimization & Review: Provides a framework for post-campaign analysis and process refinement.
- Knowledge Retention: Finalizes the cycle by updating the internal knowledge base with standardized assets.
Media Relations Setup
To integrate this skill into your Openclaw Skills environment, clone the repository and initialize the configuration:
# Clone the skill repository
git clone https://github.com/openclaw/media-relations.git
# Navigate to the directory
cd media-relations
# Initialize and sync with your AI agent
openclaw install .
Media Relations Data Schema & Taxonomy
The skill organizes data into a structured taxonomy to ensure all PR assets are easily accessible and measurable:
| Data Category | Components | Purpose |
|---|---|---|
| Core Metrics | Primary KPIs, Guardrail Metrics | Measuring success and risk |
| Operational Assets | SOPs, Templates, Scripts | Standardizing execution |
| Compliance | Legal Checklists, Data Minimization Logs | Ensuring local regulatory adherence |
| Knowledge Base | Meeting Minutes, Review Reports | Continuous improvement and history |
Media Relations Advanced Features
- Multi-agent support for collaborative PR reviews and automated drafting.
- Automated reporting rhythms for fixed-interval performance updates.
- Localized compliance hooks for regional data protection laws.
- Integration with internal knowledge bases for real-time SOP synchronization.
SKILL.md
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