A professional advertising framework for mapping objectives, channel roles, and budget allocations across major ad platforms.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install media-strategy-planner
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install media-strategy-planner using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Media Strategy Planner?
The Media Strategy Planner is a high-performance skill designed for Openclaw Skills users who need actionable advertising execution plans. It moves beyond generic marketing advice by providing specific strategies for Meta, Google Ads, TikTok, and more, focusing on business outcomes like ROAS and CPA.
By integrating this skill into your workflow, you can automate the complexity of multi-channel planning while ensuring budget efficiency and strategic alignment with your growth targets. It is specifically engineered to handle objective mapping and channel mix optimization for professional media buyers and growth engineers.
Media Strategy Planner Use Cases
- Reallocating budgets when ROAS drops or performance fluctuates.
- Designing a channel mix for new product launches or creator-led expansions.
- Developing scale and kill rules to automate campaign management decisions.
- Mapping objective hierarchies to align primary and secondary KPIs across different funnels.
How Media Strategy Planner Works
- Analyze the primary growth objective and budget constraints provided by the user within the Openclaw Skills framework.
- Map channel roles based on the funnel stage, distinguishing between demand creation on social platforms and demand capture on search or commerce platforms.
- Allocate the budget across selected channels based on expected signal strength and risk profile.
- Design specific test cells and learning windows to validate strategic assumptions.
- Establish clear decision rules for scaling, holding, or stopping spend based on real-time performance metrics.
Media Strategy Planner Setup
To utilize this planner within your Openclaw Skills environment, ensure your agent is configured to recognize the media-strategy-planner capability. You can initiate a planning session by providing a configuration block or a direct prompt.
# Example of triggering the skill with input parameters via CLI
openclaw run media-strategy-planner --objective "improve_roas" --budget "50000" --channels "Meta, Google Ads"
Media Strategy Planner Data Schema & Taxonomy
The skill processes inputs and generates structured strategy matrices to ensure data consistency across your Openclaw Skills workflows:
| Output Component | Description | Format |
|---|---|---|
| Strategy Snapshot | High-level summary of the execution plan | Markdown |
| Channel Role | Functional definition for each platform (e.g., Demand Capture) | List |
| Budget Plan | Numeric allocation and bidding logic | YAML/Table |
| Test Matrix | Defined variables and success metrics for experiments | Table |
| Scale/Kill Rules | Conditional logic for budget adjustments and risk management | Ruleset |
Media Strategy Planner Advanced Features
- Platform-specific behavior logic optimized for Meta, TikTok, Google Ads, Amazon Ads, and DSP environments.
- Modular creative testing cadence designed specifically for social-first platforms.
- Demand-capture prioritization for search and commerce environments to maximize conversion intent.
- Built-in failure handling with structured handoff payloads for high-risk issues like billing or policy conflicts.
- Custom rollback conditions and stop-loss triggers to protect your budget during volatile market shifts.
SKILL.md
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