A strategic sales advisor based on The Minimalist Entrepreneur principles to help founders win their first 100 paying customers through direct outreach.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install miniest-first-customers
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install miniest-first-customers using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is First Customers Strategy?
The First Customers skill is a specialized AI advisor designed for founders and entrepreneurs who have a product but are struggling to find their initial user base. Inspired by Sahil Lavingia's Minimalist Entrepreneur philosophy, this tool discourages the myth of viral launches and instead focuses on the hard, rewarding work of manual, one-on-one sales. It empowers users to build momentum by moving through concentric circles of influence, starting from immediate networks and expanding to cold outreach.
By leveraging this skill within the Openclaw Skills ecosystem, developers and creators can transform their sales process from a source of anxiety into a structured education process. It provides the frameworks for pricing, feedback loops, and personalized communication, ensuring that every rejection becomes a valuable data point for product improvement rather than a setback.
First Customers Strategy Use Cases
- When you have a finished MVP but zero active users.
- When you are struggling with early-stage sales and don't know where to start.
- When you need a structured cold outreach strategy for a niche market.
- When you are unsure how to price your product for the first 100 customers.
- When you want to transition from building to selling without a formal marketing budget.
How First Customers Strategy Works
- The agent analyzes your product description and target audience to identify potential user personas.
- It guides you through the Concentric Circle Sales Method, starting with Friends and Family (Circle 1).
- It helps identify relevant communities and subject matter experts for more targeted outreach (Circle 2).
- The skill generates personalized, non-templated cold outreach drafts for strangers (Circle 3).
- It establishes an iterative pricing model based on cost or value-based strategies.
- The agent sets weekly sales targets and provides a framework for tracking feedback and conversions.
First Customers Strategy Setup
To activate the First Customers strategy within your environment, ensure you have the Openclaw Skills framework installed and use the following trigger keywords:
# Example triggers to start the sales consultant workflow
"How do I find my first customers?"
"Strategy for first 100 users"
"Cold start sales help"
No complex API keys are required; simply provide your product details when prompted by the agent.
First Customers Strategy Data Schema & Taxonomy
The skill organizes sales data and outreach lists into the following structure:
| Data Category | Description | Format |
|---|---|---|
| Prospect Lists | Lists of friends, community members, and cold leads | Markdown Unordered List |
| Outreach Templates | Personalized, context-aware message drafts | Blockquotes |
| Pricing Strategy | Cost-based vs Value-based iteration plans | Markdown Table |
| Tracking Method | Weekly goals and conversion metrics tracking | Numbered List |
| Feedback Log | Documentation of reasons for rejection or success | Categorized List |
First Customers Strategy Advanced Features
- Personalized Outreach Engine: Generates specific messages for each lead rather than generic copy-paste templates.
- Iterative Pricing Logic: Helps transition from low-cost entry pricing to tiered value-based pricing as brand authority grows.
- IPO-Scale Insight: Uses historical data (like Slack's IPO metrics) to help users visualize the impact of high-value, low-volume customer acquisition.
- Product-Market Fit (PMF) Analysis: Tracks manual sales success to determine when a product is ready for a formal public launch.
SKILL.md
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