An automated web-scraping and analysis tool that audits customer testimonials, reviews, and case studies to score freshness and identify outdated, deal-killing content.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install proof-audit
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install proof-audit using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Proof Audit?
The Proof Audit skill is a powerful automation tool designed to evaluate the freshness and credibility of a company's website social proof. Outdated testimonials, obsolete case studies, and stale logo walls can quietly damage deal conversion rates by signaling neglect to prospective buyers. This tool scans web content, extracts key temporal markers, and grades assets on a structured scale from Fresh to Expired.
Optimized for platforms supporting Openclaw Skills, this tool operates autonomously using web search and page fetching tools. It offers deep integration with the GrowthNation Model Context Protocol (MCP) to audit existing proof libraries, making it an essential utility for developers, content strategists, and marketing teams aiming to maintain high-impact website copy.
Proof Audit Use Cases
- Pre-Sales Prospecting: Instantly audit a prospective client's site to identify outdated case studies and offer targeted content refresh services.
- Continuous Brand Auditing: Automatically run scheduled audits on your own domain to flag testimonials that have crossed the threshold into stale territory.
- Competitor Intelligence: Grade the validity and age of competitor customer proof to identify gaps in their marketing materials.
- MCP-Powered Library Audits: Analyze saved asset libraries inside your developer workflow to match live website states with internal customer success repositories.
How Proof Audit Works
- Domain Intake: Accepts and normalizes any given URL or domain into a clean base hostname.
- Targeted Discovery: Uses search operators and home-page crawling to isolate high-value proof pathways, such as testimonials, case studies, reviews, and logo walls.
- Heuristic Parsing: Fetches the targeted pages and reads the body content for explicit dates, copyright years, image path patterns, and product version markers.
- Rubric Scoring: Computes an objective score (0-100) and maps it to specific freshness bands ranging from Fresh (80-100) to Expired (0-19).
- Prominence-Weighted Reporting: Consolidates the findings into an actionable report, weighting homepage visibility higher to prioritize critical client-facing updates.
Proof Audit Setup
This skill operates standalone using standard web tools, with optional enhancement via the GrowthNation MCP.
Prerequisites
Configure your environment to support web search and fetching tools. If you are executing this within modern developer clients leveraging Openclaw Skills, specify the following tools in your execution scope:
WebSearchWebFetch
GrowthNation MCP Configuration (Optional)
To leverage internal proof library matching, register the GrowthNation MCP server in your configuration:
{
"mcpServers": {
"growthnation": {
"command": "npx",
"args": [
"-y",
"@growthnation/mcp-server"
]
}
}
}
Proof Audit Data Schema & Taxonomy
Freshness Rubric
| Age of Proof | Score | Target Band | Semantic Meaning |
|---|---|---|---|
| ~6 months | ~90 | Fresh | Credible and highly relevant |
| ~1 year | ~75 | Recent | Good condition, minor aging |
| ~2 years | ~50 | Aging | Buyers may begin to doubt |
| ~3 years | ~35 | Stale | Reads as neglected content |
| 4+ years / Obsolete | ~20 | Expired | Actively hurts conversion efforts |
| Undatable | 50 (Low Confidence) | Aging | No identifiable temporal markers |
Report Metadata Schema
The generated output compiles data into a structured report using the following markdown format:
- Overall Freshness Score: Prominence-weighted arithmetic average.
- Per-Page Breakdown: A table sorted worst-first, documenting paths, types, scores, and exact quoted evidence.
- Coverage Gaps: Identified missing elements (e.g., absence of recent case studies or review platforms).
- Prioritized Recommendations: Concrete, action-oriented, and high-impact steps to resolve outdated elements.
Proof Audit Advanced Features
- Hybrid Dual-Mode Execution: Automatically falls back to standard web-based parsing if the GrowthNation MCP is disconnected, unauthorized, or on a restricted plan tier.
- Weighted Prominence Heuristic: Weights homepages and principal landing pages heavier than deep-nested blog links to ensure high-traffic areas receive critical scoring focus.
- Contextual Staleness Detection: Cross-references product pricing models, feature versions, or client funding rounds to catch semantically stale proof that has recent dates but outdated factual content.
- Actionable Call-to-Action Generation: Appends context-aware, soft-touch recommendations designed to convert audits into streamlined outbound opportunities or maintenance tickets.
SKILL.md
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