A strategic PR tool for crafting professional press releases and managing media relations with precision and journalist-ready standards.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install public-relations
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install public-relations using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Public Relations Strategy Agent?
The Public Relations skill is a specialized module designed for AI agents to automate the creation of high-quality press releases and media outreach strategies. By leveraging the Openclaw Skills framework, this tool ensures that every announcement follows the inverted pyramid structure and AP style, which are critical for capturing journalist attention in an environment where only a fraction of releases are ever used. It transforms raw project milestones into compelling news stories by focusing on the news angle, target audience, and distribution timing.
This skill is particularly valuable for developers and founders who need to bridge the gap between technical development and earned media. It integrates directly with project context to maintain brand voice consistency while generating the essential components of a press kit, including headlines, leads, body copy, and stakeholder quotes.
Public Relations Strategy Agent Use Cases
- Creating journalist-ready press releases for new product launches or feature updates.
- Drafting official announcements for funding rounds, partnerships, or major corporate milestones.
- Crafting executive quotes that add human perspective and emotion to technical achievements.
- Establishing a consistent company boilerplate for all external communications.
- Planning media embargoes and immediate release schedules for synchronized news cycles.
How Public Relations Strategy Agent Works
- The skill performs an initial assessment by reading project context files to align with established positioning and brand voice.
- It identifies the specific news angle and defines the target audience, such as trade press or mainstream bloggers.
- The agent determines the distribution timeline, distinguishing between immediate releases and embargoed content.
- It structures the output based on a professional hierarchy, starting with a 100-character headline and a lead paragraph answering the five W's.
- The skill generates AP-style body copy and suggests quotes that add perspective rather than just repeating facts.
- Finally, it appends the company boilerplate and media contact information for a complete PR package.
Public Relations Strategy Agent Setup
To utilize this within your agent environment, ensure the skill is registered in your local Openclaw Skills library. You should also have a context file located at .claude/project-context.md or .cursor/project-context.md containing sections for positioning and brand voice.
# Example of how to structure your project context for this skill
# Ensure your project-context.md includes:
# Section 2: Positioning
# Section 3: Value Proposition
# Section 8: Brand & Voice
Public Relations Strategy Agent Data Schema & Taxonomy
| Component | Description |
|---|---|
| Headline | Under 100 characters using strong action verbs |
| Lead Paragraph | 50-75 words covering Who, What, When, Where, and Why |
| Body Copy | One idea per paragraph using the inverted pyramid style |
| Quote | Stakeholder perspective avoiding generic corporate-speak |
| Boilerplate | Standard 2-3 sentence company description |
| Media Contact | Name, email, and phone for press inquiries |
Public Relations Strategy Agent Advanced Features
- Context-aware generation that pulls directly from project-context.md files.
- Automatic AP style formatting for easy journalist adaptation.
- Multi-channel support including trade press, mainstream media, and blogger outreach modes.
- Integration with media-kit-page-generator for comprehensive press asset management.
- Strategic timing logic for managing embargoed information versus immediate news releases.
SKILL.md
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