A specialized tool for generating and optimizing Schema.org structured data to secure rich snippets and improve Generative Engine Optimization (GEO).
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install schema-markup-seo
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install schema-markup-seo using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Schema Markup & Structured Data Optimizer?
The Schema Markup skill provides a technical framework for implementing high-impact JSON-LD structured data. By translating human-readable content into machine-readable Schema.org types, it allows search engines and AI systems to cite and display your content with enhanced features like star ratings, FAQ dropdowns, and product info. As a core part of Openclaw Skills, it bridges the gap between raw web content and advanced SERP visibility.
This skill prioritizes Google-supported rich result types while maintaining broad compatibility with Bing and AI-driven search engines like Perplexity and Gemini. It ensures that your technical SEO strategy remains resilient in the era of Generative Engine Optimization by establishing clear entity relationships through structured data.
Schema Markup & Structured Data Optimizer Use Cases
- Deploying Product and Offer schema to increase e-commerce click-through rates by up to 35%.
- Implementing Article and BlogPosting markup to enhance news visibility and author authority.
- Capturing featured snippets and 'People Also Ask' results using FAQPage and HowTo schema.
- Establishing brand authority by deploying Organization and WebSite schema at the root level.
- Improving AI search citations by providing clear, machine-readable data structures for GEO.
How Schema Markup & Structured Data Optimizer Works
- Scans project context and page content to identify the primary entity (e.g., Recipe, SoftwareApplication, or Event).
- Selects the most specific Schema.org type that aligns with search engine rich result requirements.
- Maps visible content to required and recommended properties, ensuring data accuracy to avoid manual actions.
- Generates optimized JSON-LD code including @id references for entity linking and Knowledge Panel support.
- Provides explicit validation instructions using the Google Rich Results Test and Schema Markup Validator.
Schema Markup & Structured Data Optimizer Setup
To integrate this functionality into your workflow, you can invoke the skill directly through any agent supporting Openclaw Skills.
For Next.js projects, implement the generated JSON-LD within your metadata configuration:
# Analyze and generate schema for your current page
openclaw run schema-markup --page="./src/app/blog/post.tsx"
// Implementation example
export const metadata = {
other: {
'script:ld+json': JSON.stringify(schemaOutput),
},
};
Schema Markup & Structured Data Optimizer Data Schema & Taxonomy
The skill organizes structured data into a standardized JSON-LD format. Below is the metadata taxonomy used:
| Attribute | Description |
|---|---|
| @context | Always set to https://schema.org for standard compliance. |
| @type | The specific entity type (e.g., NewsArticle, JobPosting). |
| @id | A unique URI used to link entities across the site graph. |
| inLanguage | IETF BCP 47 language code to align with hreflang settings. |
| ISO 8601 | Standardized date format used for datePublished and dateModified. |
Schema Markup & Structured Data Optimizer Advanced Features
- Generative Engine Optimization (GEO) mode to optimize for AI-driven search engines.
- Multi-path BreadcrumbList generation for products residing in multiple categories.
- Automated dateModified synchronization to improve CTR in SERP displays.
- Entity linking strategies to connect Organization, Person, and WebSite schemas.
- Seamless integration with other Openclaw Skills like serp-features and faq-page-generator.
SKILL.md
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