A comprehensive execution guide and SOP for managing professional Search Engine Marketing campaigns across Baidu and Google Ads.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install sem-ads
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install sem-ads using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SEM Ads Placement?
The SEM Ads skill is a specialized framework designed for AI agents to execute high-performance Search Engine Marketing strategies. It provides a structured approach to acquiring intentional traffic through paid channels like Baidu and Google, ensuring that every marketing dollar spent is backed by a rigorous operational process.
By utilizing this skill within Openclaw Skills, users can automate and standardize the complex lifecycle of SEM. From initial account structuring to advanced automated bidding strategies like tCPA and tROAS, this tool ensures that marketing teams maintain high quality scores, optimal click-through rates, and compliant advertising practices.
SEM Ads Placement Use Cases
- Rapid acquisition of high-intent traffic via paid search channels like Baidu and Google Ads.
- Validation of advertising return on investment (ROI) for new product launches or seasonal campaigns.
- Systematic maintenance of negative keyword lists and blacklists to reduce wasted ad spend.
- Implementation of A/B testing for ad copy and landing page conversion optimization.
How SEM Ads Placement Works
- Account Hierarchy Setup: Organizes the campaign into a logical flow of Account -> Campaign -> Unit -> Keywords and Creatives.
- Matching Strategy Implementation: Deploys layered matching strategies including precise, phrase, and broad match types.
- Bid & Budget Management: Configures automated bidding (tCPA/tROAS) and allocates budget based on time slots and geographic performance.
- Conversion Tracking: Integrates landing pages with conversion tracking to ensure full-funnel visibility.
- Optimization Loop: Analyzes search term reports and quality scores to refine keywords and improve ROI through weekly reviews.
SEM Ads Placement Setup
To integrate this skill into your AI workflow, add the definition to your Openclaw Skills configuration directory:
# Example directory structure
mkdir -p skills/marketing
cp sem-ads.md skills/marketing/
Ensure your agent has access to the search engine API credentials and tracking tokens required for Baidu or Google Ads managers.
SEM Ads Placement Data Schema & Taxonomy
The skill organizes SEM data into the following taxonomy for easy analysis and reporting:
| Level | Components | Data Points |
|---|---|---|
| Account | Credentials, Global Budget | Total Spend, Global ROI |
| Campaign | Geo-targeting, Time slots | CTR, CPC, CPM |
| Unit | Ad Groups, Audience Segments | Conversion Rate (CVR) |
| Creative | Copy, Images, Extensions | Quality Score, A/B Test Results |
| Tracking | URL Parameters, UTMs | First-screen load time, Funnel drop-off |
SEM Ads Placement Advanced Features
- Multi-channel support for both domestic (Baidu) and international (Google) search ecosystems.
- Automated negative keyword expansion based on real-time search term report analysis.
- Industry-specific compliance checks for highly regulated sectors like finance and healthcare.
- Integration with Openclaw Skills for cross-platform data analytics and ROI dashboarding.
SKILL.md
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