A comprehensive diagnostic tool that audits webpage HTML for SEO compliance and generates prioritized optimization reports within Openclaw Skills.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install seo-audit
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install seo-audit using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SEO Audit?
The SEO Audit skill provides a systematic approach to evaluating on-page search engine optimization. Built for the Openclaw Skills ecosystem, it allows users to input a URL and receive a deep-dive analysis of HTML structure, metadata, and performance metrics. It bridges the gap between raw web data and actionable strategy by distilling technical signals into a readable, scored report that helps developers and marketers optimize their web presence effectively.
This skill is particularly effective at catching common oversights such as missing alt text, broken heading hierarchies, or missing social graph tags. By automating the technical audit process, it ensures that every page meets modern SEO standards before deployment or during routine site maintenance.
SEO Audit Use Cases
- Diagnosing a specific landing page's SEO health to identify why it might not be ranking well.
- Reviewing the HTML head section for missing meta descriptions, title tags, or canonical URLs.
- Auditing content structure to ensure a logical H1-H3 heading hierarchy and sufficient word count.
- Assessing technical factors like mobile viewport settings and Schema.org structured data implementation.
How SEO Audit Works
- The agent utilizes web_fetch to retrieve the full HTML content of the provided URL.
- The skill analyzes the head section for meta tags, Open Graph data, and technical configurations.
- It evaluates the body content for semantic HTML usage, including heading levels and image attributes.
- Performance indicators such as total HTML size and resource counts are calculated.
- Points are assigned across four key categories (Meta, Content, Technical, Performance) to generate a final score out of 100.
- An actionable Markdown report is compiled with prioritized findings categorized as critical issues, warnings, or passed checks.
SEO Audit Setup
To get started with the SEO Audit skill, ensure your agent is connected to the Openclaw Skills library. No complex API keys are required for basic auditing as it relies on public webpage scraping.
# Trigger an audit by providing a URL to your agent
/audit https://example.com
The agent will automatically handle the fetching and analysis workflow.
SEO Audit Data Schema & Taxonomy
The SEO Audit skill organizes its analysis into a structured format within a Markdown file. The data is categorized as follows:
| Category | Focus Area |
|---|---|
| Meta & Head | Title tags, descriptions, canonicals, and social tags (OG/Twitter). |
| Content Quality | Heading hierarchy, word counts, and image alt text coverage. |
| Technical | HTTPS, URL structure, robots meta, and mobile viewport settings. |
| Performance | HTML payload size and external resource counts. |
Each report includes a timestamp, the target URL, and a categorized table of scores for clear visibility.
SEO Audit Advanced Features
- Keyword-specific auditing that checks for the presence of target phrases within key SEO elements.
- Detailed breakdown of social sharing capabilities including Open Graph and Twitter Card validation within Openclaw Skills.
- Performance estimation that flags excessive inline CSS or high counts of render-blocking resources.
- Automated recommendation engine that prioritizes fixes based on their likely impact on search visibility.
SKILL.md
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