An automated toolkit for identifying search competitors, analyzing keyword rankings, and generating strategic content gap reports.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install seo-competitor-analysis
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install seo-competitor-analysis using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SEO Competitor Analysis?
The SEO Competitor Analysis skill is designed to provide developers and digital marketers with a systematic way to dissect competitor strategies. By leveraging web search and browser automation, this skill identifies which domains are dominating specific niches and why. As part of the wider ecosystem of Openclaw Skills, it allows for deep fetching of competitor content to determine topical authority and backlink potential.
This skill moves beyond simple keyword tracking by incorporating content gap analysis, which compares a user's current web presence against top-ranking rivals. By utilizing Openclaw Skills, teams can automate the repetitive nature of manual SEO research and focus on executing high-impact content strategies.
SEO Competitor Analysis Use Cases
- Identifying top-ranking organic competitors for specific keywords or industries.
- Performing content gap analysis to uncover missing topics in an existing marketing strategy.
- Extracting SEO metadata and content structure from competitor landing pages.
- Generating comprehensive SEO audit reports to guide content production teams.
How SEO Competitor Analysis Works
- Competitor Discovery: The skill initiates a search to identify sites currently ranking for the user's target keywords.
- Data Extraction: It uses web search and fetch tools to gather snippet data and full-page content from identified competitors.
- Analysis Phase: The skill compares keyword usage and search volume indicators to establish a baseline for competition.
- Strategy Mapping: It cross-references competitor content against the user's domain to identify strategic gaps.
- Reporting: All findings are compiled into a structured markdown report based on a standardized SEO template.
SEO Competitor Analysis Setup
To deploy this within your Openclaw Skills environment, ensure your agent has access to web search and browser tools. Follow these steps:
# Navigate to your skills directory
cd skills/
# Clone or add the SEO analysis skill
git clone https://github.com/example/seo-competitor-analysis.git
# Install any necessary python dependencies for the discovery script
pip install -r seo-competitor-analysis/requirements.txt
SEO Competitor Analysis Data Schema & Taxonomy
The SEO Competitor Analysis skill organizes its research data into a clear taxonomy within the Openclaw Skills framework:
| Component | Location | Purpose |
|---|---|---|
| Logic Script | scripts/competitor_finder.py |
Automates the discovery of search rivals via APIs. |
| Metric Reference | references/seo_metrics_guide.md |
Contains definitions for search volume, keyword difficulty, and intent. |
| Report Template | references/report_template.md |
A markdown structure used to generate the final analysis output. |
| Search Data | data/raw_search_results.json |
Stores intermediate search engine results for auditing. |
SEO Competitor Analysis Advanced Features
- Multi-stage competitor discovery using recursive search patterns for niche sub-topics.
- Support for JavaScript-heavy competitor sites through integrated browser tool navigation.
- Custom report generation using the Openclaw Skills template system for consistent branding.
- Content strategy mapping that suggests specific headings and sub-topics based on top-ranking pages.
SKILL.md
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