An advanced SEO and Generative Engine Optimization (GEO) toolkit designed to audit content, build topical authority, and execute the Claude News Flywheel strategy.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install seo-playbook-optimizer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install seo-playbook-optimizer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SEO + GEO Playbook Optimizer?
The SEO + GEO Playbook Optimizer is a comprehensive framework within the Openclaw Skills ecosystem that automates professional-grade SEO audits and strategic planning. By combining traditional on-page optimization with modern Generative Engine Optimization (GEO), it ensures your content ranks on search engines like Google while also being cited by AI agents like ChatGPT, Perplexity, and Claude.
This tool utilizes a battle-tested internal SOP (Standard Operating Procedure) to deliver actionable insights. It focuses on the reality of modern search: while backlinks drive you to the first page, superior content and topical authority drive you to the top three positions. It specifically leverages the power of AI to build a content flywheel that establishes domain authority through consistent, niche-relevant news generation.
SEO + GEO Playbook Optimizer Use Cases
- Auditing existing URLs to identify content gaps and optimization opportunities.
- Generating high-converting Title Tags and H1 headers using parallel and progressive logic.
- Designing internal linking structures that prevent orphan pages and strengthen pillar hierarchies.
- Planning tiered backlink strategies based on the specific age and maturity of a domain.
- Implementing a GEO strategy to increase the probability of being cited by AI search engines.
How SEO + GEO Playbook Optimizer Works
- Data Ingestion: The skill analyzes a provided URL, keyword, or raw text draft along with optional competitor data.
- Contextual Assessment: It determines the site stage (new, growing, or mature) to tailor the aggressiveness of the backlink and content recommendations.
- Multi-Dimensional Audit: The agent runs the input through the internal SOP playbook, evaluating keyword density, search intent, and structural integrity.
- Strategy Synthesis: It generates a 3-tier Title Tag options, an H2/H3 framework based on 5Ws+1H, and a specific internal linking map.
- Flywheel Activation: The skill outlines a Claude-powered news strategy to build topical authority over a 3-6 month roadmap.
SEO + GEO Playbook Optimizer Setup
To use this tool within the Openclaw Skills environment, ensure you have the bash tool enabled and follow these steps:
# Clone the repository
git clone https://github.com/mguozhen/seo-optimizer
# Navigate to the directory
cd seo-optimizer
# Trigger an audit via your AI agent
openclaw run "seo audit: [your-url-here]"
SEO + GEO Playbook Optimizer Data Schema & Taxonomy
The SEO + GEO Playbook Optimizer organizes data into a structured audit report covering eight key dimensions:
| Data Point | Description |
|---|---|
| Keyword Matrix | Primary, semantic, and search intent variants. |
| Structural Framework | H2/H3 hierarchy using 5Ws+1H logic. |
| Linking Map | Anchor text rules and parent/child/sibling hierarchies. |
| Backlink Roadmap | Tiered plan: Pillow links for new sites vs. Guest posts for mature sites. |
| GEO Roadmap | Claude News Flywheel steps for AI citation authority. |
| SEO Health Score | A 100-point scale across 6 technical dimensions. |
SEO + GEO Playbook Optimizer Advanced Features
- Claude News Flywheel: Automates the research and rewriting of niche updates into original news articles to dominate topical authority.
- Site-Stage Awareness: Dynamically adjusts link-building velocity to avoid search engine penalties for new domains.
- Anchor Text Enforcement: Strictly manages internal links to ensure the same anchor text never points to multiple destinations.
- Parallel Title Logic: Generates distinct Title Tag options including CTA-focused, progressive logic, and parallel structures.
- GEO Optimization: Specifically formats content to increase visibility within AI-driven generative search results.
SKILL.md
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