An automated lead generation pipeline that identifies local businesses with poor SEO and generates personalized outreach packages.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install seo-prospector
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install seo-prospector using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SEO Prospector?
SEO Prospector is an advanced automation framework designed for web designers and digital agencies to streamline their sales pipeline. By integrating this skill into Openclaw Skills, users can systematically discover local businesses with technical SEO vulnerabilities and convert them into high-quality leads. It bridges the gap between manual prospecting and cold outreach by performing technical audits and generating tailored communication assets automatically.
The skill handles the heavy lifting of technical analysis, including on-page SEO audits and reputation research. It transforms raw data into persuasive prospect reports and multi-channel outreach messages, allowing agencies to focus on closing deals rather than searching for them through tedious manual labor.
SEO Prospector Use Cases
- Automated discovery of local businesses with outdated, broken, or non-existent websites.
- Generating detailed, evidence-based SEO audit reports for cold outreach campaigns.
- Scaling agency lead generation through scheduled, batch-processed research clusters.
- Managing a multi-stage sales pipeline from initial research to final closing.
- Creating personalized, branded outreach packages for email, LinkedIn, and social media DMs.
How SEO Prospector Works
- Identification: The skill scans specific industries or regions to find businesses with weak online presences.
- Technical Audit: It performs an on-page SEO analysis to identify missing H1 tags, meta descriptions, and mobile responsiveness issues.
- Intelligence Gathering: It leverages web research to collect business intel, customer reviews, and current reputation data.
- Report Generation: All findings are compiled into a structured report highlighting specific gaps and value propositions tailored to the agency.
- Outreach Creation: The system generates tailored HTML emails, LinkedIn messages, or DMs based on the prospect's profile and industry.
- Pipeline Tracking: Every interaction is recorded in a centralized database to ensure deduplication and consistent follow-ups.
SEO Prospector Setup
To begin using SEO Prospector within your Openclaw Skills environment, initialize your agency configuration:
# Initialize the configuration file
cp references/config-template.json ~/.openclaw/workspace/leads/data/seo-prospector-config.json
Update the seo-prospector-config.json with your agency details, including contact information and your preferred outreach tone. This ensures all generated reports and emails are properly branded and ready for delivery.
SEO Prospector Data Schema & Taxonomy
The skill organizes data within the workspace directory using a structured hierarchy to ensure efficient lead management:
| Component | Path / Detail | Format |
|---|---|---|
| Agency Config | data/seo-prospector-config.json |
JSON |
| Prospect Reports | prospects/YYYY-MM-DD-{cluster}/{business}.md |
Markdown |
| Outreach Templates | assets/templates/ |
HTML, TXT, MD |
| Tracking Database | Managed via prospect_tracker.py |
JSON / Metadata |
Each prospect is tagged with a priority score (HIGH, MEDIUM, or LOW) and a 14-day deduplication window to prevent redundant outreach.
SEO Prospector Advanced Features
- Automated cluster rotation to prevent lead exhaustion and maintain a fresh pipeline daily.
- Multi-channel outreach support including responsive HTML emails and platform-specific DM templates.
- Cron-ready integration for fully automated morning and afternoon research cycles.
- Strict priority scoring algorithm that flags businesses based on site health and activity status.
- Built-in verification scripts to validate URLs, domain status, and phone numbers before recording data.
SKILL.md
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